{"id":8300,"date":"2024-04-09T14:36:42","date_gmt":"2024-04-09T14:36:42","guid":{"rendered":"https:\/\/phcsoftware.com\/es\/artigo\/creacion-negocio-alto-rendimiento\/"},"modified":"2025-07-28T10:36:45","modified_gmt":"2025-07-28T10:36:45","slug":"creacion-negocio-alto-rendimiento","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/es\/artigo\/creacion-negocio-alto-rendimiento\/","title":{"rendered":"7 Etapas para la creaci\u00f3n de un negocio de alto rendimiento"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bbhttps:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/negocio_decisao.jpg\u00bb bg_position=\u00bbleft top\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb7%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb7%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb right_margin=\u00bb0&#8243; 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width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\n<h2>7 Etapas para la creaci\u00f3n de un negocio de alto rendimiento<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]27 de Octubre 2023[\/vc_column_text][vc_column_text]Tiempo de lectura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb25px\u00bb][vc_column_text]\n<h2>El lanzamiento y la concretizaci\u00f3n de una idea de negocio requiere, en todos los casos, un proceso compuesto por etapas complejas que pueden condicionar la postura y convicci\u00f3n de los implementadores del proyecto.<\/h2>\n<p>Tras el lanzamiento de una empresa, son varias las fases por las que el negocio puede pasar: desde la necesidad de m\u00e1s y mejores recursos (como personas, fondos, instalaciones, tiempo, etc.), cambios de panorama administrativo, preocupaciones e inseguridades relacionadas con el crecimiento de la entidad, disminuci\u00f3n de beneficio (tras algunos a\u00f1os en el mercado) o incluso elevados niveles de estr\u00e9s.<br \/>\nTodas estas etapas suponen grados de preocupaci\u00f3n elevados que perjudicar\u00e1n aquel (o aquellos) que han luchado por crear su propio negocio. Sin embargo, el verdadero emprendedor deber\u00e1 tener siempre presente que las dificultades nunca acaban y que tendr\u00e1 que continuar luchando por el \u00e9xito de su proyecto.<br \/>\nA pesar de que muchos de los problemas mencionados son recurrentes en la vida de nuevas empresas, el libro \u201cEntrepreneurs Succeed with Us: Creating High Performance Business\u201d, de Alan Charlesworth, garantiza conseguir ayudar a prevenir tales problemas, recurriendo a la identificaci\u00f3n de 7 se\u00f1ales vitales para el rendimiento empresarial.<\/p>\n<h3><strong>1 <\/strong><strong>\u2013 Gustos profesionales y personales<\/strong><\/h3>\n<p>Tras el lanzamiento de los negocios, muchos emprendedores encuentran dificultades en la separaci\u00f3n entre aquella que es su voluntad personal y las expectativas profesionales que depositan en el proyecto. Frente a crisis profundas, la venta del negocio podr\u00e1 ser, en muchos casos, la soluci\u00f3n a adoptar. No obstante, la decisi\u00f3n final tendr\u00e1 que ser tomada por el principal interesado que, a veces, no puede quitar la asociaci\u00f3n de su gusto personal por la empresa de la decisi\u00f3n racional que tendr\u00e1 un mejor impacto en la realidad de la organizaci\u00f3n. Por ello, no te olvides, separa siempre los intereses de la empresa de tus gustos personales y decide as\u00ed cu\u00e1l es el camino a seguir.<\/p>\n<h3><strong>2 \u2013 El futuro siempre presente<br \/>\n<\/strong><\/h3>\n<p>La gesti\u00f3n de tu negocio tendr\u00e1, inevitablemente, implicaciones en tu futuro. Ya sea de forma directa o indirecta, todo lo que decidas hoy, tendr\u00e1s resultados a medio\/largo plazo, que deber\u00e1s orientar de la mejor forma para garantizar tu seguridad financiera. Alan Charlesworth se\u00f1ala el caso de un empresario norte americano que, tras un considerable ascenso de su negocio, se enfrent\u00f3 a la amenaza de competencia m\u00e1s barata procedente del mercado japon\u00e9s. La \u00fanica raz\u00f3n para conseguir superar esa adversidad se debi\u00f3 a la filosof\u00eda de negocio del empresario en cuesti\u00f3n: sus \u00fanicas prioridades eran conseguir sostener su familia y conseguir tener tiempo libre para explorar nuevos talentos y disfrutar de tiempo de ocio. Gracias a estos dos simples objetivos, las decisiones de gesti\u00f3n tomadas a lo largo del proceso de crecimiento del negocio han sido mucho m\u00e1s ponderadas y han tenido resultados claros y positivos. Al final del d\u00eda, define tus prioridades y haz una gesti\u00f3n consciente de los recursos.<\/p>\n<h3><strong>3 \u2013 Sin clientes no hay empresa<br \/>\n<\/strong><\/h3>\n<p><em>Los clientes son el motor de cualquier negocio y una corriente fluida de buenos clientes es esencial para la salud de tu empresa.<\/em><br \/>\nRecuerda siempre que las empresas rechazan negocios por ver que aquel asunto no se adapta a los clientes. Una de las t\u00e9cnicas m\u00e1s fruct\u00edferas de conexi\u00f3n a los clientes se basan en informes peri\u00f3dicos relacionados con los gastos de consumo. La publicaci\u00f3n de este tipo de estudios facilitar\u00e1 la percepci\u00f3n de la empresa, en lo que se refiere al p\u00fablico-objetivo. Adem\u00e1s, teniendo en cuenta los medios de comunicaci\u00f3n digital que existen en la actualidad o la falta de canales para llegar al consumidor, nunca puede ser una excusa para no tener \u00e9xito.<\/p>\n<h3><strong>4 <\/strong><strong> \u2013 Un servicio que fideliza<br \/>\n<\/strong><\/h3>\n<p><em>\u00bfCu\u00e1l es tu reputaci\u00f3n para los clientes?<\/em><br \/>\nLa importancia de una imagen clara y estable es innegable. A largo plazo, esta imagen permitir\u00e1 un mayor alcance de mercado, garantizando una difusi\u00f3n m\u00e1s r\u00e1pida de los productos. En muchos casos, la llegada de las crisis financieras o momentos completos en t\u00e9rminos monetarios han puesto a muchas empresas bajo presi\u00f3n. Ese tipo de problemas solo consiguen ser solucionados cuando la cartera de clientes es suficientemente segura y est\u00e1 fidelizada al producto o servicio. La concentraci\u00f3n de esfuerzos en la calidad del producto o servicio nunca es desperdiciar el tiempo. Las mejoras siempre valen la pena.<\/p>\n<h3><strong>5 \u2013 Partners con pies y cabeza<br \/>\n<\/strong><\/h3>\n<p>El per\u00edodo de certificaci\u00f3n de una determinada marca se lleva a cabo, en la mayor\u00eda de los casos, en un largo proceso de validaci\u00f3n. A partir del momento en que la empresa gana tracci\u00f3n en el mercado, se hace m\u00e1s f\u00e1cil la conquista de los partners adecuados. Ten en cuenta de que todos aquellos que eliges para incorporar en tu negocio solo ayudar\u00e1n a tener un futuro mejor.<\/p>\n<h3><strong>6 \u2013 Arri\u00e9sgate cuando sea necesario<br \/>\n<\/strong><\/h3>\n<p><em>El mayor riesgo que corren los emprendedores es la falta de b\u00fasqueda de los consejos correctos, en cada situaci\u00f3n<\/em>.<br \/>\nExisten dos principales factores que pueden colocar el negocio en cuesti\u00f3n. El primero, es sin duda, la elecci\u00f3n de sistemas inform\u00e1ticos. El software (y el hardware) donde se almacena todos los datos de tu empresa nunca puede elegirse de forma negligente. En caso contrario, podr\u00e1 ser vulnerable a ataques de pirater\u00eda, falta de sistemas que permiten la escalabilidad y una gesti\u00f3n correcta y muchos otros condicionantes. En segundo lugar, tenemos el peligro de compartir un negocio con m\u00e1s personas. Los riesgos legales asociados a un elevado n\u00famero de agentes de sociales pueden convertirse en un problema. Por eso, elige las personas que te rodean cuidadosamente.<\/p>\n<h3><strong>7 \u2013 Dinero, dinero y dinero<br \/>\n<\/strong><\/h3>\n<p>Aunque sea el \u00faltimo punto a abordar, el tema relacionado con la financiaci\u00f3n de los proyectos es uno de los principales aspectos para el lanzamiento de cualquier tipo de negocio. Los inversores por excelencia \u2013l\u00e9ase instituciones bancarias\u2013 recurren a siete factores principales, en el momento de juzgar si una determinada propuesta merece recibir las inversiones pedidas. Estos son:<\/p>\n<ul>\n<li>Presencia y carisma de los partidarios;<\/li>\n<li>Capacidades e historial del proyecto;<\/li>\n<li>Medios de reposici\u00f3n de ingresos;<\/li>\n<li>Objetivo y legalidad;<\/li>\n<li>Cantidad \u2013 \u00bfSe puede justificar?;<\/li>\n<li>Viabilidad del negocio;<\/li>\n<li>Seguridad. \u00bfQu\u00e9 ocurre si ocurre algo mal?<\/li>\n<\/ul>\n<div class=\"container\">\n<div class=\"page-title-title\"><\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; 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