{"id":8302,"date":"2024-04-09T14:36:42","date_gmt":"2024-04-09T14:36:42","guid":{"rendered":"https:\/\/phcsoftware.com\/es\/artigo\/e-commerce-diccionario-2\/"},"modified":"2025-07-28T10:33:19","modified_gmt":"2025-07-28T10:33:19","slug":"e-commerce-diccionario-2","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/es\/artigo\/e-commerce-diccionario-2\/","title":{"rendered":"Toma nota: este es tu diccionario de comercio electr\u00f3nico"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bbhttps:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/clientes_vendas.jpg\u00bb bg_position=\u00bbleft top\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb7%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb7%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb right_margin=\u00bb0&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]27 de Octubre 2023[\/vc_column_text][vc_column_text]Tiempo de lectura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb25px\u00bb][vc_column_text]\n<h1>Toma nota: este es tu diccionario de comercio electr\u00f3nico<\/h1>\n<p>Alojamiento dedicado, Business to Consumer, ERP, comercio m\u00f3vil. Descubre en este art\u00edculo los t\u00e9rminos m\u00e1s importantes cuando se habla de e-commerce.<\/p>\n<p>Ir de compras mientras esperas en la parada de autob\u00fas, marcar tus d\u00edas de vacaciones desde el sof\u00e1 o reservar en un restaurante durante el intervalo del trabajo es c\u00f3modo, pr\u00e1ctico y nos permite ahorrar mucho tiempo e incluso dinero si consideramos los costes de desplazamiento a una tienda f\u00edsica, por ejemplo.<\/p>\n<p>Seg\u00fan un estudio realizado por\u00a0<a href=\"https:\/\/www.paypal.com\/us\/webapps\/mpp\/stories\/media-resources\" target=\"_blank\" rel=\"noopener noreferrer\">Ipsos<\/a>\u00a0para la empresa de pagos Paypal, el 70 % de los adultos de 18 a 74 a\u00f1os con acceso a internet compraron por internet en 2016. De acuerdo al mismo estudio, se estima un gasto de 2,65 mil millones de euros en compras online en 2017, lo que representa un crecimiento del 14 % en relaci\u00f3n a 2016.<\/p>\n<h2>Descubre en este art\u00edculo los t\u00e9rminos m\u00e1s importantes cuando se habla de e-commerce.<\/h2>\n<h3>AdWords<\/h3>\n<p><a href=\"https:\/\/adwords.google.com\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google AdWords<\/a>\u00a0es el principal servicio de publicidad de Google. A trav\u00e9s de \u00e9l, se pueden presentar anuncios en tus plataformas, como las p\u00e1ginas de resultados (o SERP \u2013 Search Engine Results Page),\u00a0Google Maps o Gmail, as\u00ed como tambi\u00e9n en las p\u00e1ginas de los partners que dejan un espacio para mostrar anuncios.<\/p>\n<p>En caso de que el anunciante opte por la modalidad de coste por clic (<strong>CPC<\/strong>), solo paga cuando los usuarios hacen clic en el anuncio.<\/p>\n<h3>Alojamiento dedicado<\/h3>\n<p>Tambi\u00e9n llamado como servidor dedicado, normalmente es un servicio de alquiler en el que el cliente alquila una m\u00e1quina, un servidor, el software y la conexi\u00f3n a Internet. Se puede tambi\u00e9n complementar este alquiler contratando un servicio de mantenimiento del servidor prestado por la propia empresa que realiza el alojamiento.<\/p>\n<h3>Alojamiento compartido<\/h3>\n<p>Tambi\u00e9n llamado servidor compartido, es un servicio en el tu servidor se comparte entre otros clientes finales, cuyas p\u00e1ginas tambi\u00e9n est\u00e1n alojadas en el mismo servidor. En comparaci\u00f3n con el alojamiento dedicado, es mucho m\u00e1s barato y, por ello, la opci\u00f3n m\u00e1s utilizada del mercado.<\/p>\n<h3>Alojamiento virtual<\/h3>\n<p>Tambi\u00e9n conocido como servidor virtual o VPS, es un servicio que incluye funciones de servidor web y conexi\u00f3n a internet. Esta es una opci\u00f3n intermedia entre el alojamiento compartido y el alojamiento dedicado. El servidor virtual es simulado dentro de un ordenador real, produciendo ambientes independientes, a pesar de compartir el mismo espacio f\u00edsico.<\/p>\n<h3>B2B (<i>Business to Business<\/i>)<\/h3>\n<p>Se refiere a las transacciones de negocios realizadas solo entre empresas.<\/p>\n<h3>B2C (<i>Business to Consumer<\/i>)<\/h3>\n<p>Se refiere al comercio efectuado directamente entre la empresa productora, vendedora o prestadora de servicios y el consumidor final.<\/p>\n<h3><i>Back Office<\/i><\/h3>\n<p>Gesti\u00f3n interna que permite la administraci\u00f3n de la tienda online. Incluye el registro del cliente, el control de stock, la log\u00edstica y la gesti\u00f3n de los pedidos, entre otros. Frecuentemente, utiliza un sistema ERP (Enterprise Resource Planning).<\/p>\n<h3>BI (<i>Business Intelligence<\/i>)<\/h3>\n<p>Hace referencia al proceso de recogida, organizaci\u00f3n, an\u00e1lisis, intercambio y monitorizaci\u00f3n de informaci\u00f3n que forma un importante pilar de apoyo para la gesti\u00f3n empresarial.<\/p>\n<h3>B\u00fasqueda org\u00e1nica<\/h3>\n<p>Se refiere generalmente a los\u00a0<strong>resultados naturales<\/strong>, es decir, \u201cno pagados\u201d de un motor de b\u00fasqueda (como Google, por ejemplo). En oposici\u00f3n a la b\u00fasqueda org\u00e1nica, se encuentran los enlaces patrocinados, que son anuncios pagados y que aparecen en la mayor\u00eda de las p\u00e1ginas de resultados (SERP).<\/p>\n<h3>Credit Card Interchange<\/h3>\n<p>Intercambio generado entre todas las organizaciones involucradas en la transacci\u00f3n de\u00a0<em>e-commerce<\/em>, por ejemplo:<\/p>\n<ol>\n<li>El banco del titular de la tarjeta:<\/li>\n<li>La pasarela\u00a0de pagos;<\/li>\n<li>El emisor de la tarjeta;<\/li>\n<li>El banco del vendedor.<\/li>\n<\/ol>\n<h3><i>Cross Selling<\/i> (venta cruzada)<\/h3>\n<p>Consiste en la oferta al cliente de productos complementarios a los que ya han sido adquiridos o que est\u00e1n en proceso de compra.<\/p>\n<h3>ERP (<i>Enterprise Resource Planning<\/i>)<\/h3>\n<p>Software que integra todos los datos y procesos correspondientes a una empresa en un \u00fanico sistema de informaci\u00f3n. Los sistemas ERP asumen una importancia cada vez m\u00e1s grande en la gesti\u00f3n de las empresas, ya que posibilitan el acceso directo a la informaci\u00f3n correspondiente a todos los aspectos del negocio de la empresa, contemplando sus diversas \u00e1reas, como, por ejemplo, Log\u00edstica, Recursos Humanos o Proyectos y Servicios.<\/p>\n<h3>Pasarela de pago<\/h3>\n<p>Sistema que asegura la comunicaci\u00f3n entre una tienda online y las operadoras de pago responsables por la plataforma de recibo de valores correspondientes a las ventas.<\/p>\n<h3>Google Analytics<\/h3>\n<p>Herramienta gratuita que pone a disposici\u00f3n de los usuarios an\u00e1lisis y estad\u00edsticas avanzadas de visitas y conversiones de su tienda online.<\/p>\n<h3>Cuenta mercantil<\/h3>\n<p>Cuenta bancaria en nombre de un vendedor destinada a aceptar pagos por tarjeta de cr\u00e9dito y otros tipos de pagos electr\u00f3nicos.<\/p>\n<h3>Comercio M\u00f3vil<\/h3>\n<p>Hace referencia a las transacciones comerciales de bienes y servicios efectuadas a trav\u00e9s de dispositivos m\u00f3viles. Para comprar, el cliente utiliza aparatos como\u00a0<em>smartphones,<\/em>\u00a0<em>tablets<\/em>\u00a0y funcionalidades, como aplicaciones y acceso a las tiendas online.<\/p>\n<h3>Visualizaciones de p\u00e1ginas<\/h3>\n<p>N\u00famero total de veces que una p\u00e1gina se visualiza por los usuarios.<\/p>\n<h3>SEO (Search Engine Optimization)<\/h3>\n<p>Es un conjunto de t\u00e9cnicas que tienen el objetivo de potenciar el crecimiento de una p\u00e1gina en las p\u00e1ginas de resultados naturales (org\u00e1nicos) en las p\u00e1ginas de b\u00fasqueda.<\/p>\n<h3>Shopping Cart (carrito de la compra, en espa\u00f1ol)<\/h3>\n<p>Software de comercio electr\u00f3nico que funciona como cat\u00e1logo de una tienda online. 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