{"id":8311,"date":"2024-04-09T14:36:42","date_gmt":"2024-04-09T14:36:42","guid":{"rendered":"https:\/\/phcsoftware.com\/es\/artigo\/aumentar-negocio-ventas-con-millenials\/"},"modified":"2025-07-28T10:16:37","modified_gmt":"2025-07-28T10:16:37","slug":"aumentar-negocio-ventas-con-millenials","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/es\/artigo\/aumentar-negocio-ventas-con-millenials\/","title":{"rendered":"\u00bfC\u00f3mo hacer que tu negocio llegue a los millenials y aumente as\u00ed tus ventas?"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bbhttps:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/clientes_vendas.jpg\u00bb bg_position=\u00bbleft top\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb7%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb7%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb right_margin=\u00bb0&#8243; 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width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\n<h2>\u00bfC\u00f3mo hacer que tu negocio llegue a los millenials y aumente as\u00ed tus ventas?<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb3%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb left_padding_tablet=\u00bb0%\u00bb constrain_group_4=\u00bbyes\u00bb right_padding_tablet=\u00bb0%\u00bb left_padding_phone=\u00bb0%\u00bb constrain_group_6=\u00bbyes\u00bb right_padding_phone=\u00bb0%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb class=\u00bblinhaTempoLeitura\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbhorizontal\u00bb column_element_alignment=\u00bbcenter\u00bb column_element_spacing=\u00bb50px\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]27 de Octubre 2023[\/vc_column_text][vc_column_text]Tiempo de lectura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb25px\u00bb][vc_column_text]\n<h2>Si tu negocio a\u00fan no tiene en cuenta la generaci\u00f3n de millenials, es momento de que lo haga. \u00bfPor qu\u00e9? Te daremos dos razones principales:<\/h2>\n<p><!--more--><br \/>\nEn primer lugar, porque esta generaci\u00f3n \u2013nacida entre 1980 y 1998\u2013 es hoy la m\u00e1s numerosa del mundo y tiene un poder de compra que no puede ser ignorado. Y, segundo, porque los millenials son distintos de todas las generaciones anteriores, lo que significa que tu negocio no podr\u00e1 llegar a ellos con la misma estrategia que utiliza con las dem\u00e1s generaciones.<br \/>\nPero \u00bfqui\u00e9nes son, en realidad, los millenials y qu\u00e9 los hace tan distintos como consumidores?<\/p>\n<h3><strong>No han conocido un mundo sin tecnolog\u00eda<\/strong><\/h3>\n<p>Lo que, probablemente, distingue m\u00e1s a esta generaci\u00f3n es el hecho de que nacieron rodeados de tecnolog\u00eda. Los millenials no saben lo que es un mundo sin Internet, sin m\u00f3viles, e-mail o redes sociales. Esta realidad tiene un impacto psicol\u00f3gico y social que los estudiosos siguen intentando comprender, pero una cosa es cierta: el mundo virtual y las interacciones online son para ellos una segunda naturaleza. Para estos consumidores es normal, por ejemplo, acceder a la tienda online con el m\u00f3vil cuando se est\u00e1 en la tienda f\u00edsica, para comprobar los precios o consultar el cat\u00e1logo de productos. Las marcas tienen que tener una buena web, estar dispuestas a los cambios y atentas a las innovaciones en tecnolog\u00eda.<\/p>\n<h3><strong>Est\u00e1n siempre conectados<\/strong><\/h3>\n<p>Adem\u00e1s de pasar de un dispositivos a otro, los millenials est\u00e1n siempre conectados. Por la noche, el fin de semana, en el trabajo, de vacaciones o de viaje, viven constantemente conectados al mundo y les es muy dif\u00edcil sobrevivir sin Internet. Acostumbrados a una conexi\u00f3n constante, esperan lo mismo de la otra parte: por eso, quieren respuestas inmediatas y tienen poca paciencia. Las empresas tienen que estar preparadas para que se pongan en contacto en cualquier momento.<\/p>\n<h3><strong>Viven en un mundo de intercambio y les importan m\u00e1s los gustos comunes que la proximidad geogr\u00e1fica<\/strong><\/h3>\n<p>Los millenials pasan la mayor parte del tiempo en las redes sociales, que crean conexiones entre personas dondequiera que est\u00e9n. Por ello, esta generaci\u00f3n pertenece a un grupo, por los intereses que comparten m\u00e1s que por la proximidad geogr\u00e1fica. Conceptos como patria o nacionalidad les dicen mucho menos que un gusto com\u00fan Es importante que los negocios sean capaces de clasificar a los consumidores seg\u00fan sus intereses y h\u00e1bitos de consumo, y que entiendan sus deseos y necesidades m\u00e1s all\u00e1 de su pa\u00eds de origen o edad.<\/p>\n<h3><strong>Son multitarea pero no est\u00e1n concentrados por mucho tiempo<\/strong><\/h3>\n<p>Los millenials se caracterizan por pasar de una actividad, tarea, empleo o inter\u00e9s a otro con rapidez, Pedirle a un millenial que se centre en una sola tarea durante mucho tiempo puede ser complicado (y probablemente le genere mucha frustraci\u00f3n). Haber crecido en un ambiente multimedia y multitarea ha acostumbrado a sus cerebros a este funcionamiento, lo que les permite intercalar tipos de contenidos, formatos e idiomas constantemente.<br \/>\nLos textos muy largos hacen que se dispersen, por lo que es importante apostar por infograf\u00eda, v\u00eddeo u otras herramientas con componentes visuales.<br \/>\nTeniendo en cuenta todas estas caracter\u00edsticas, \u00bfc\u00f3mo puede tu negocio llegar directamente a esta generaci\u00f3n de consumidores?<\/p>\n<h3><strong>Personaliza<\/strong><\/h3>\n<p>Si hay algo que odia esta generaci\u00f3n, es la masificaci\u00f3n. Sus miembros quieren destacar, hacerse o\u00edr y comunicar con su estilo \u00fanico y propio. Por eso, prefieren productos altamente personalizados y capaces de reflejar su singularidad, como unas chanclas en las que se puede elegir el color y el material de la suela o toda la clase de servicio \u00aba medida\u00bb. Piensa que tu servicio o producto les permite expresar un poco m\u00e1s de s\u00ed mismos.<\/p>\n<h3><strong>Huye de las estrategias de venta tradicionales<\/strong><\/h3>\n<p>Esta es una generaci\u00f3n muy desconfiada en cuanto a las ventas directas y a todas las formas de venta convencionales, como la publicidad. La estrategia aqu\u00ed se basa mucho en adoptar t\u00e9cnicas de venta m\u00e1s sutiles y que lleven a los millenials a creer que son ellos los que toman la decisi\u00f3n de comprar conscientemente y nada influida por la publicidad.<\/p>\n<h3><strong>S\u00e9 aut\u00e9ntico<\/strong><\/h3>\n<p>Los millenials buscan ser honestos con ellos mismos y esperan la misma honestidad por parte de las empresas. Son al\u00e9rgicos a la mentira, por lo que abandonar\u00e1n una empresa sin pensarlo dos veces si se sienten estafados. S\u00e9 cumplidor con tus promesas de venta, ni exageres, ni mientas, ni copies descaradamente. Apuesta por productos que muestran su integridad y comun\u00edcate de manera real y en sinton\u00eda con el servicio que ofreces.<\/p>\n<h3><strong>Enorgull\u00e9cete de ser peque\u00f1o<\/strong><\/h3>\n<p>\u00bfCrees que ser un negocio peque\u00f1o es una desventaja? No cuando se trata de llegar a estos consumidores. Al desconfiar de la publicidad tradicional \u2014normalmente adoptada por las grandes marcas del mercado\u2014 los millenials valoran m\u00e1s las peque\u00f1as empresas y los negocios locales. Les gusta crear un v\u00ednculo especial y emocional con las empresas y saber el origen de los productos que compran. Son muy pasionales con las marcas a las que son fieles, por lo que es com\u00fan encontrar en esta generaci\u00f3n aut\u00e9nticos historiadores de las marcas que se saben de memoria su historia, procesos de fabricaci\u00f3n o todos los productos del cat\u00e1logo. Invierte en productos locales (que permiten un v\u00ednculo mucho m\u00e1s emocional con su origen), en servicios altamente personalizados y en la proximidad fraternal con los clientes.<\/p>\n<h3><strong>Prep\u00e1rate para ser r\u00e1pido al responder<\/strong><\/h3>\n<p>\u00bfRecuerdas que esta generaci\u00f3n est\u00e1 siempre conectada? Pues bien, conquistar a los millennials significa estar siempre disponible para responderles de un forma cercana y transparente. Son impacientes, y quieren sus problemas resueltos de la manera m\u00e1s inmediata. No dejes de contestar a un e-mail, devolver una llamada o mostrarte incansable en la atenci\u00f3n posventa. Los millenials no se sorpenden con la rapidez de la respuesta: es lo que esperan de cualquier empresa, y no estar a la altura de sus expectativas puede implicar la p\u00e9rdida de un cliente.<\/p>\n<h3><strong>Colabora con influencers<\/strong><\/h3>\n<p>A los j\u00f3venes de esta generaci\u00f3n no les gusta sentirse forzados a comprar. Les gusta sentir que tienen el control de todo el proceso y por eso es importante asociarse a influencias, personas en las que conf\u00edan estos consumidores. Bloggers, periodistas, famosos o youtubers ayudan a que tus productos conquisten a los millenials, te permiten atraer m\u00e1s visitas a tu web y te ayudan a vender m\u00e1s.<\/p>\n<p>Los millenials buscan una relaci\u00f3n aut\u00e9ntica y honesta con las marcas, a la vez que valoran un v\u00ednculo emocional con las empresas y los productos que representan. Ten todo esto en cuenta cuando pienses en tu estrategia de venta. 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