{"id":8315,"date":"2024-04-09T14:36:42","date_gmt":"2024-04-09T14:36:42","guid":{"rendered":"https:\/\/phcsoftware.com\/es\/artigo\/7-consejos-promover-ecommerce\/"},"modified":"2025-07-28T10:04:20","modified_gmt":"2025-07-28T10:04:20","slug":"7-consejos-promover-ecommerce","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/es\/artigo\/7-consejos-promover-ecommerce\/","title":{"rendered":"Pon en pr\u00e1ctica estos 7 consejos para promover tu e-Commerce"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bbhttps:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/clientes_vendas.jpg\u00bb bg_position=\u00bbleft top\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb7%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb7%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb right_margin=\u00bb0&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]27 de Octubre 2023[\/vc_column_text][vc_column_text]Tiempo de lectura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb25px\u00bb][vc_column_text]\n<h1>Pon en pr\u00e1ctica estos 7 consejos para promover tu e-Commerce<\/h1>\n<p>Tu e-Commerce est\u00e1 listo para los primeros clientes. Todo est\u00e1 funcionando: productos y m\u00e9todos de pago, pero las visitas tardan en llegar. \u00bfPor qu\u00e9?<\/p>\n<p>Tras crear tu nuevo e-Commerce, es el momento de ganarse a los clientes. Apuesta por una estrategia de promoci\u00f3n creativa y marca la diferencia con tu p\u00fablico objetivo. Insp\u00edrate en siete t\u00e9cnicas infalibles para promover tu e-Commerce.<\/p>\n<p>Por fin ha llegado el d\u00eda: tu e-Commerce est\u00e1 listo para los primeros clientes y pedidos. Todo est\u00e1 funcionando: productos, dise\u00f1o y m\u00e9todos de pago, pero las visitas tardan en llegar. \u00bfPor qu\u00e9?<\/p>\n<p>La escasez de visitas no es algo raro, sobre todo cuando una web est\u00e1 en sus inicios. En el amplio mundo de internet hace falta el doble de esfuerzo para destacar\u2026 y materializar las ventas. Los frentes de batalla son varios: redes sociales,\u00a0<em>e-mail marketing<\/em>, entretenimiento y una red de personajes influyentes bien posicionados ante los clientes que quieres atraer, entre muchas otras estrategias que se pueden adoptar. Integra estas herramientas a tu negocio y a tu p\u00fablico objetivo con acciones centradas en un objetivo principal, sobre todo por el hecho de que tener un conocimiento privilegiado sobre la clientela es esencial para ahorrar en energ\u00eda y gastos.<\/p>\n<p><strong>Consejo:<\/strong> Acompa\u00f1a tus acciones de promoci\u00f3n con un an\u00e1lisis de rendimiento del e-Commerce (n\u00famero de visitas, n\u00famero de pedidos, valor de facturaci\u00f3n, entre otros indicadores) para detectar lo que est\u00e1 funciona y lo que debe mejorar.<\/p>\n<h2>Siete t\u00e9cnicas para promover tu e-Commerce<\/h2>\n<h3>1. Prepara tu presencia en las redes sociales<\/h3>\n<p>Los tiempos cambian: los negocios que no est\u00e1n en las redes sociales simplemente no existen. Por eso, no solo tienes que tener un e-Commerce con un dise\u00f1o incre\u00edble, tambi\u00e9n tendr\u00e1s que construir tu perfil en las diversas redes sociales, en consonancia con la imagen de tu marca. Este paso es fundamental para un marketing digital s\u00f3lido y sin fisuras.<\/p>\n<p>Crea, de manera estrat\u00e9gica, una presencia atractiva en estas plataformas. Ten siempre en cuenta que desde aqu\u00ed interactuar\u00e1s con la comunidad de clientes, dinamizar\u00e1s eventos y tambi\u00e9n registrar\u00e1s anuncios en las redes sociales.<\/p>\n<h4>Toma nota:<\/h4>\n<p>Sempre nos orgulh\u00e1mos de ter trabalhadores muito felizes. E, em grande parte, isso deve-se \u00e0 cultura institucional vivida na PHC Software, dia ap\u00f3s dia. Quando, de repente, nos vimos for\u00e7ados a colocar 96% da nossa empresa a trabalhar remotamente, a quest\u00e3o surgiu &#8211; como vamos manter vivo o esp\u00edrito da PHC?<\/p>\n<p>Vivemos meses em que o risco de ansiedade era real. A comunica\u00e7\u00e3o interna e a lideran\u00e7a assumiram um papel central, na tentativa de tornar toda a experi\u00eancia o mais familiar e positiva poss\u00edvel.<\/p>\n<p>As nossas equipas conseguiram sair da quarentena mais \u00fanidas e motivadas do que antes. Tudo porque refor\u00e7amos a comunica\u00e7\u00e3o interna e cri\u00e1mos momentos focados no bem estar e positividade para os nossos colaboradores. Foc\u00e1mo-nos tamb\u00e9m em transmitir seguran\u00e7a e otimismo, e refor\u00e7ar a ideia de que o futuro do nosso neg\u00f3cio depndia de todos.<\/p>\n<h3>2. Lanza promociones y entret\u00e9n a los usuarios<\/h3>\n<p>Sempre nos orgulh\u00e1mos de ter trabalhadores muito felizes. E, em grande parte, isso deve-se \u00e0 cultura institucional vivida na PHC Software, dia ap\u00f3s dia. Quando, de repente, nos vimos for\u00e7ados a colocar 96% da nossa empresa a trabalhar remotamente, a quest\u00e3o surgiu &#8211; como vamos manter vivo o esp\u00edrito da PHC?<\/p>\n<p>Vivemos meses em que o risco de ansiedade era real. A comunica\u00e7\u00e3o interna e a lideran\u00e7a assumiram um papel central, na tentativa de tornar toda a experi\u00eancia o mais familiar e positiva poss\u00edvel.<\/p>\n<p>As nossas equipas conseguiram sair da quarentena mais \u00fanidas e motivadas do que antes. Tudo porque refor\u00e7amos a comunica\u00e7\u00e3o interna e cri\u00e1mos momentos focados no bem estar e positividade para os nossos colaboradores. Foc\u00e1mo-nos tamb\u00e9m em transmitir seguran\u00e7a e otimismo, e refor\u00e7ar a ideia de que o futuro do nosso neg\u00f3cio depndia de todos.<\/p>\n<h3>3. Apuesta por el <i>e-mail marketing<\/i><\/h3>\n<p>Hay una l\u00ednea muy fina entre el\u00a0<em>spam<\/em>\u00a0y el mensaje correcto. La diferencia est\u00e1 en la manera en que funciona el\u00a0<em>e-mail marketing\u00a0<\/em>e implanta una estrategia eficaz de comunicaci\u00f3n con los clientes. Empieza aumentando tu red de contactos (aparte de los clientes registrados) con un formulario de suscripci\u00f3n a newsletters en el propio e-Commerce. De esta manera, garantizar\u00e1 la comunicaci\u00f3n directa con una larga lista de clientes potenciales.<\/p>\n<h4>Toma nota:<\/h4>\n<ul>\n<li>Env\u00eda e-mails regularmente, pero nunca excesivos. Evita que te marquen como<em>\u00a0spam<\/em>.<\/li>\n<li>Ofrece descuentos o acceso a sorteos exclusivos a cambio de suscripciones a la\u00a0newsletter;<\/li>\n<li>Apuesta por contenido relevante y con proximidad al lector;<\/li>\n<li>Incluye c\u00f3digos promocionales y otras ventajas exclusivas en las newsletters;<\/li>\n<li>Utiliza los clics generados para analizar tendencias y probar nuevas ideas;<\/li>\n<li>Clasifica las listas de e-mail por perfil del usuario;<\/li>\n<li>Presta atenci\u00f3n a las leyes de protecci\u00f3n de datos personales.<\/li>\n<\/ul>\n<h3>4. Crea una red de personas influyentes<\/h3>\n<p>Conquistar una base amplia de e-mails y seguidores en las redes sociales es un proceso tard\u00edo. Con ello, los\u00a0<em>influencers\u00a0<\/em>pueden prestar una ayuda preciosa en saltarse ciertas etapas.\u00a0 Y es que ya gozan de una buena posici\u00f3n entre tu p\u00fablico objetivo, a lo que tu marca podr\u00e1 sacarle partido.<\/p>\n<p>Pero \u00bfqui\u00e9nes son, en realidad, estas personas influyentes? El t\u00e9rmino describe a personas que re\u00fanen, simult\u00e1neamente, una gran red de seguidores (en las redes sociales) y una voz influente en tu sector. Por ejemplo, \u00bftu tienda vende instrumentos musicales? En ese caso, las personas influyentes de este campo pueden ser blogueros musicales, periodistas especializados y artistas.<\/p>\n<p>Seg\u00fan la posici\u00f3n del\u00a0<em>influencer<\/em>, se puede empezar con el env\u00edo de muestras gratuitas. Si el producto le convence, podr\u00e1 mencionar tu e-Commerce directamente en las redes sociales. Sin embargo, los blogueros con un estatus m\u00e1s elevado cobran por este tipo de referencia. Eval\u00faa la repercusi\u00f3n de una persona influyente, su coste y el rendimiento esperado, para valorar si la inversi\u00f3n ha valido la pena.<\/p>\n<h4>Toma nota:<\/h4>\n<ul>\n<li>Adapta la acci\u00f3n espec\u00edficamente a cada\u00a0<em>influencer<\/em>;<\/li>\n<li>Plant\u00e9ate contratar un embajador de la marca. Es decir, alguien influyente que se sienta identificado con los valores de tu empresa y que promueva tu marca a diario y con pasi\u00f3n.<\/li>\n<\/ul>\n<h3>5. Empieza a escribir<\/h3>\n<p>Ofrece algo m\u00e1s a quien visita tu e-Commerce: publica un blog asociado a tus productos. De esta forma, conseguir\u00e1s ventaja en tres \u00e1reas distintas: contenido relevante para los clientes (y para alimentar las redes sociales), distinci\u00f3n en el mercado y, por supuesto, mayor alcance.<\/p>\n<p>Piensa en contenido (texto, im\u00e1genes y v\u00eddeos) que pueda atraer a tu p\u00fablico. Volviendo al ejemplo de la tienda de instrumentos musicales, puedes crear un art\u00edculo sobre \u00abC\u00f3mo elegir un piano\u00bb o un tutorial sobre \u00abC\u00f3mo cambiar las cuerdas de la guitarra\u00bb, por ejemplo. El\u00a0blog te ayudar\u00e1 a subir niveles en las p\u00e1ginas de Google cada vez que alguien busque estos temas.<\/p>\n<h3>6. Invierte en anuncios<\/h3>\n<p>Otra forma de generar visitas para la tienda son los anuncios de pago. Prueba los AdWords de Google y, con un presupuesto reducido, podr\u00e1s crear anuncios\u00a0de\u00a0<em>pago por clic\u00a0<\/em>que aparecer\u00e1n en las p\u00e1ginas de resultados del motor de b\u00fasqueda, basado en palabras clave. Publica m\u00e1s anuncios en las plataformas en que est\u00e1s presente (Facebook, Pinterest e Instagram, por ejemplo) para aumentar tu comunidad de fans y las visitas a tu e-Commerce.<\/p>\n<h4>Toma nota:<\/h4>\n<ul>\n<li>No dejes que te cieguen los bajos valores medios por clic y controla con rigor el presupuesto que cedes a estas campa\u00f1as.<\/li>\n<\/ul>\n<h3>7. Comp\u00e1rate con la competencia<\/h3>\n<p>\u00bfOfreces una oferta competitiva dentro de tu campo? En ese caso, tu tienda puede salir beneficiada de estar integrada en comparadores de precios. Estas plataformas presentan las varias ofertas del mercado para un mismo producto.<\/p>\n<p>La gran ventaja de esta estrategia es llegar a potenciales clientes que ya saben exactamente qu\u00e9 producto buscan y est\u00e1n m\u00e1s predispuestos a comprar. Recuerda, no obstante, que figurar en estos comparadores tienen un coste asociado (normalmente siguiendo el modelo\u00a0<em>pago por clic<\/em>).<\/p>\n<h4>Recuerda siempre\u2026<\/h4>\n<p>Promover tu tienda toma tiempo, esfuerzo y dinero. Aun as\u00ed, hay que centrarse en transmitir confianza a los clientes. Si la experiencia de compra es mala, no hay\u00a0<em>marketing<\/em>\u00a0digital que pueda hacer volver a ese cliente \u2014o que lo impida hacer comentarios negativos en Internet y a tu c\u00edrculo\u2014.<\/p>\n<h4>Mant\u00e9n la confianza de los usuarios con:<\/h4>\n<ul>\n<li>Buenas experiencias de navegaci\u00f3n en la tienda;<\/li>\n<li>Seguridad online;<\/li>\n<li>Productos que se correspondan con lo que consta en la\u00a0<em>web<\/em>;<\/li>\n<li>R\u00e1pido procesamiento de pedidos;Apoyo t\u00e9cnico y de ventas.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb 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