{"id":8327,"date":"2024-04-09T14:37:01","date_gmt":"2024-04-09T14:37:01","guid":{"rendered":"https:\/\/phcsoftware.com\/es\/artigo\/transformacion-digital-y-talento\/"},"modified":"2024-04-09T14:37:01","modified_gmt":"2024-04-09T14:37:01","slug":"transformacion-digital-y-talento","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/es\/artigo\/transformacion-digital-y-talento\/","title":{"rendered":"Transformaci\u00f3n digital y talento: c\u00f3mo hacerlos compatibles en tu empresa"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bbhttps:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/pessoas_produtividade.jpg\u00bb bg_position=\u00bbleft top\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb7%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb7%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb right_margin=\u00bb0&#8243; top_margin_phone=\u00bb20%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bb10px\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb color_overlay=\u00bb#383838&#8243; overlay_strength=\u00bb0.8&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbcenter\u00bb phone_text_alignment=\u00bbcenter\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\n<h2>Transformaci\u00f3n digital y talento: c\u00f3mo hacerlos compatibles en tu empresa<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb3%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb left_padding_tablet=\u00bb0%\u00bb constrain_group_4=\u00bbyes\u00bb right_padding_tablet=\u00bb0%\u00bb left_padding_phone=\u00bb0%\u00bb constrain_group_6=\u00bbyes\u00bb right_padding_phone=\u00bb0%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb class=\u00bblinhaTempoLeitura\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbhorizontal\u00bb column_element_alignment=\u00bbcenter\u00bb column_element_spacing=\u00bb50px\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]27 de Octubre 2023[\/vc_column_text][vc_column_text]Tiempo de lectura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb25px\u00bb][vc_column_text]\n<h1>Transformaci\u00f3n digital y talento: c\u00f3mo hacerlos compatibles en tu empresa<\/h1>\n<p>La transformaci\u00f3n digital est\u00e1 desarrollando nuevas funciones en las empresas. Descubre c\u00f3mo esto puede significar un aumento de la productividad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/phcsoftware.es\/wp-content\/uploads\/2018\/08\/transformaci\u00f3n-digital-y-talento-full-1024x320.jpg\" alt=\"Lugar de trabajo de espacio abierto open space con empleados que trabajan en transformaci\u00f3n digital\" srcset=\"https:\/\/phcsoftware.es\/wp-content\/uploads\/2018\/08\/transformaci\u00f3n-digital-y-talento-full-1024x320.jpg 1024w, https:\/\/phcsoftware.es\/wp-content\/uploads\/2018\/08\/transformaci\u00f3n-digital-y-talento-full-300x94.jpg 300w, https:\/\/phcsoftware.es\/wp-content\/uploads\/2018\/08\/transformaci\u00f3n-digital-y-talento-full-150x47.jpg 150w, https:\/\/phcsoftware.es\/wp-content\/uploads\/2018\/08\/transformaci\u00f3n-digital-y-talento-full-768x240.jpg 768w, https:\/\/phcsoftware.es\/wp-content\/uploads\/2018\/08\/transformaci\u00f3n-digital-y-talento-full-1536x480.jpg 1536w, https:\/\/phcsoftware.es\/wp-content\/uploads\/2018\/08\/transformaci\u00f3n-digital-y-talento-full.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p>\n<p>La necesidad de que las empresas abracen la&nbsp;<strong>transformaci\u00f3n digital<\/strong>&nbsp;a sabiendas de todas las ventajas que ofrece en t\u00e9rminos de&nbsp;<strong>productividad<\/strong>&nbsp;y&nbsp;<strong>competividad<\/strong>&nbsp;ha sido ampliamente discutida, pero tambi\u00e9n es fundamental recordar que solo cuando toda la organizaci\u00f3n est\u00e9 completamente involucrada \u2013 y esto incluye a su&nbsp;<strong>talento&nbsp;<\/strong>\u2013 se producir\u00e1 un profundo cambio que ir\u00e1 mucho m\u00e1s all\u00e1 de la implementaci\u00f3n de tecnolog\u00eda. El pensamiento estrat\u00e9gico debe abarcar todas las \u00e1reas y no solo al tren directivo.<\/p>\n<p>La Uni\u00f3n Europea anticip\u00f3 lo que podr\u00eda interpretarse como una extraordinaria oportunidad de obtener mejores posiciones dentro de una empresa. Para el a\u00f1o 2020 pr\u00e1cticamente&nbsp;<a href=\"https:\/\/ec.europa.eu\/digital-single-market\/en\/news\/digital-economy-and-society-index-2018-report\" target=\"_blank\" rel=\"noopener noreferrer\">la mitad de los puestos de trabajo estar\u00e1 relacionada con el \u00e1mbito digital<\/a>. Adicionalmente, alert\u00f3 que para el a\u00f1o 2017 exist\u00edan cerca de dos millones de puestos vacantes. En muchos contextos se presenta un&nbsp;<strong>desajuste entre las competencias de los solicitantes de empleo y las necesidades del mercado laboral<\/strong>. \u00bfC\u00f3mo podemos trabajar para reducir el desequilibrio existente entre las competencias de quienes aspiran obtener un empleo y las demandas del mercado? Sin duda que buena parte de este debate obliga a pensar en nuevos roles y en el aprovechamiento de los ya existentes.<\/p>\n<p>La transformaci\u00f3n digital no puede ser vista como una amenaza sino como una oportunidad para tu empresa y para todo el talento. La era digital es defendida por muchos sectores como la posibilidad de lograr avances en numerosas \u00e1reas productivas, proceso para el cual es necesario capacitar a los colaboradores.<\/p>\n<h2>C\u00f3mo preparar el talento para la transformaci\u00f3n digital en las empresas<\/h2>\n<p>Los primeros pasos de la transformaci\u00f3n digital apuntaron a determinadas profesiones, obviamente porque la primera etapa involucr\u00f3 al \u00e1rea tecnol\u00f3gica, que puede considerarse como una de las promotoras de los cambios.<\/p>\n<p>Sin embargo, lo que hoy en d\u00eda parece obvio no siempre lo fue. Recientemente,&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6435846635070193664\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bill Gates<\/a>, relat\u00f3 c\u00f3mo \u00aben los primeros d\u00edas de Microsoft, sent\u00eda como si estuviera explicando algo completamente ajeno a la gente cuando hablaba del plan de negocios. No entend\u00edan c\u00f3mo una empresa construida completamente alrededor de software podr\u00eda ser rentable. La idea hoy de que cualquier persona necesitar\u00eda saber por qu\u00e9 el software es una inversi\u00f3n leg\u00edtima parece inimaginable\u2026mucho ha cambiado desde los a\u00f1os 80.\u00bb Los paradigmas no son f\u00e1ciles de romper, pero cuando se logra los resultados son altamente beneficiosos para las empresas.<\/p>\n<ul>\n<li><strong>La transformaci\u00f3n digital no es una moda o un momento sino un proceso<\/strong>, es conveniente que todas las empresas se incorporen a la curva de aprendizaje y para ello es necesario que a todos los niveles de la empresa se promueva la formaci\u00f3n digital. Es de utilidad que los colaboradores logren percibir en primer lugar c\u00f3mo los cambios cotidianos, relacionados directamente con ellos pueden llegar a agilizar todas sus tareas para lo cual deben destinarse recursos para redise\u00f1ar la experiencia de los colaboradores.<\/li>\n<li>Durante el proceso de tranformaci\u00f3n digital es clave la&nbsp;<strong>comunicaci\u00f3n con los colaboradores precisamente porque todas las decisiones impactar\u00e1n directamente sobre ellos<\/strong>. La claridad es vital a la hora de explicar los nuevos roles, funciones o cualquier tipo de alteraci\u00f3n. Integrar a las personas a las nuevas herramientas as\u00ed como dar a conocer las ventajas de su implementaci\u00f3n. Solo as\u00ed ser\u00e1 posible que cualquier tipo de resistencia sea vencida.<\/li>\n<li>Es fundamental&nbsp;<strong>incentivar las competencias digitales m\u00e1s avanzadas<\/strong>, incluso la Unesco advierte sobre la necesidad que&nbsp;<a href=\"http:\/\/www.unesco.org\/new\/fileadmin\/MULTIMEDIA\/FIELD\/Santiago\/pdf\/Competencias-estandares-TIC.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">sean promovidas desde temprana edad<\/a>,&nbsp; en las escuelas e institutos de formaci\u00f3n por lo que obviamente hace referencia a un proceso continuo de competencias y est\u00e1ndares de tecnolog\u00eda.<\/li>\n<li>Aquellas competencias que otrora eran consideradas como opcionales hoy en d\u00eda son esenciales y proporcionan la posibilidad de obtener mejores remuneraciones. Las organizaciones tambi\u00e9n deben prever en sus presupuestos lo concerniente a la&nbsp;<strong>capacitaci\u00f3n permanente del personal para formar a los nuevos colaboradores en torno al flujo del trabajo digital<\/strong>. Esto traer\u00e1 consigo la irrupci\u00f3n de nuevos roles orientados a aspectos digitales.<\/li>\n<\/ul>\n<h2>Cu\u00e1les profesiones pueden ser digitalizables<\/h2>\n<p>\u00bfCu\u00e1l es el grado de digitalizaci\u00f3n de tu empresa? Esta pregunta es imprescindible ya que los puestos de trabajo tal y como son concebidos actualmente cambiar\u00e1n en 90 % de los casos de acuerdo a&nbsp;<a href=\"https:\/\/www.oxfordmartin.ox.ac.uk\/downloads\/academic\/The_Future_of_Employment.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">investigadores de la universidad de Oxford<\/a>. Es decir, la forma en que son abordadas diversas profesiones ser\u00e1 diferente gracias al uso de herramientas tecnol\u00f3gicas que incrementar\u00e1n la productividad.<\/p>\n<p>Pa\u00edses como Espa\u00f1a que han realizado importantes esfuerzos por la transformaci\u00f3n digital, demuestran que a\u00fan hay mucho que hacer en cuanto a la preparaci\u00f3n de los profesionales en torno a este tema,&nbsp; de acuerdo al informe de&nbsp;<a href=\"https:\/\/www.isdi.education\/es\/isdigital-data-publicaciones-investigaciones\" target=\"_blank\" rel=\"noopener noreferrer\">ISDI<\/a>:<\/p>\n<ul>\n<li>Los profesionales que denotan mayor inter\u00e9s en torno a la digitalizaci\u00f3n se ubican entre 32 y 44 a\u00f1os, mientras que los menos interesados son mayores de 45.<\/li>\n<li>Las iniciativas de formaci\u00f3n en torno a la transformaci\u00f3n digital se producen mayoritariamente desde el punto de vista individual y no empresarial.<\/li>\n<li>Las \u00e1reas con mayor inclinaci\u00f3n por la formaci\u00f3n digital son Comunicaci\u00f3n y Marketing &nbsp;con 45,4 %, mientras que -contradictoriamente- la que menos importancia le otorga es Recursos Humanos (2.8 % ) y Tecnolog\u00eda (1.4 %).<\/li>\n<\/ul>\n<p>Al hablar de &nbsp;profesiones que son objeto de digitalizaci\u00f3n debemos referirnos primero a las cualidades que deben estar presentes para que este proceso se lleve a cabo. Una de ellas es la&nbsp;<strong>capacidad de adaptaci\u00f3n a los cambios, seguido por la superaci\u00f3n personal, resoluci\u00f3n de conflictos, creatividad y visi\u00f3n a largo plazo, adem\u00e1s de las habilidades comunicativas<\/strong>, con lo cual se suman a las competencias esenciales las denominadas&nbsp;<strong>habilidades blandas&nbsp;<\/strong>o<strong>&nbsp;transversales<\/strong>.<\/p>\n<p>Una de las consecuencias de la transformaci\u00f3n digital en las empresas ser\u00e1 la&nbsp;<strong>especializaci\u00f3n&nbsp;<\/strong>como forma de lograr una diferenciaci\u00f3n ante las crecientes exigencias.<\/p>\n<ul>\n<li><strong>Recursos Humanos<\/strong>&nbsp;es, para muchos, la principal \u00e1rea que debe invocar el proceso de transformaci\u00f3n digital. Debe tener la capacidad de adaptarse a los cambios y estar un paso al frente en cuanto a las necesidades del mercado. Las tareas repetitivas relacionadas con la captaci\u00f3n de talento pasan a ser sustituidas por procesos digitalizados que ofrecen informaci\u00f3n concreta en tiempo real.<\/li>\n<li>El \u00e1rea&nbsp;<strong>Financiera<\/strong>, ha visto en la transformaci\u00f3n digital un gran aliado que les ha obligado a replantear la forma en que llevan a cabo sus flujos de trabajo. Herramientas de software permiten que los profesionales de esta \u00e1rea puedan optimizar toda su actividad hasta el punto en que el modelo de negocio podr\u00eda cambiar radicalmente, dejando a un lado el simple control de gastos y contabilidad.&nbsp;<a href=\"https:\/\/www.accenture.com\/t00010101T000000Z__w__\/es-es\/_acnmedia\/Accenture\/Conversion-Assets\/DotCom\/Documents\/Local\/es-es\/PDF_5\/Accenture-Brochure-Digital-Disruption.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Accenture<\/a>&nbsp;anticip\u00f3 que el 80 % de los servicios financieros ser\u00eda efectuado por equipos totalmente multidisciplinarios.<\/li>\n<li>Los profesionales de&nbsp;<strong>marketing, ventas y atenci\u00f3n al cliente<\/strong>&nbsp;tambi\u00e9n puede crear procesos de automatizaci\u00f3n y vinculaci\u00f3n a trav\u00e9s de una visi\u00f3n global de todas las operaciones. La movilidad que trae consigo la digitalizaci\u00f3n tambi\u00e9n permite que las respuestas sean dadas de forma m\u00e1s expedita. En el caso concreto del marketing, los perfiles laborales se orientan hacia procesos integrales que incluyen el Inbound Marketing y el Traffic Management con lo cual el negocio tradicional ser\u00e1 llevado al mundo digital.<\/li>\n<\/ul>\n<p>Se trata entonces, de modificar las estructuras existentes en las empresas, formar a los colaboradores en competencias digitales que se adapten a los nuevos perfiles profesionales y prestar atenci\u00f3n a habilidades que antes pod\u00edan pasar desapercibidas como la adaptaci\u00f3n, creatividad y comunicaci\u00f3n.<\/p>\n<p><strong>El blog&nbsp;<\/strong><a href=\"https:\/\/www.phcsoftware.com\/es\/business-at-speed-es\/\"><strong>Business at Speed<\/strong><\/a><strong>&nbsp;es una referencia obligatoria para aquellos gestores que quieren mantenerse actualizados en temas de competitividad y excelencia empresarial.<\/strong><\/p>\n<h3>Art\u00edculos Relacionados<\/h3>\n<p><a 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