{"id":8342,"date":"2024-04-09T14:37:09","date_gmt":"2024-04-09T14:37:09","guid":{"rendered":"https:\/\/phcsoftware.com\/es\/artigo\/transformacion-digital-gestion-necesita-cambiar\/"},"modified":"2025-07-28T11:12:07","modified_gmt":"2025-07-28T11:12:07","slug":"transformacion-digital-gestion-necesita-cambiar","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/es\/artigo\/transformacion-digital-gestion-necesita-cambiar\/","title":{"rendered":"5 razones por las que la gesti\u00f3n de tu empresa necesita de un cambio de mentalidad"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bbhttps:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/negocio_decisao.jpg\u00bb bg_position=\u00bbleft top\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb7%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb7%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb right_margin=\u00bb0&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]27 de Octubre 2023[\/vc_column_text][vc_column_text]Tiempo de lectura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb25px\u00bb][vc_column_text]\n<h1>5 razones por las que la gesti\u00f3n de tu empresa necesita de un cambio de mentalidad<\/h1>\n<p>La transformaci\u00f3n digital est\u00e1 cambiando la gesti\u00f3n de las empresas. Descubre las razones por las cuales es esencial para la supervivencia de tu empresa.<\/p>\n<p>La transformaci\u00f3n digital est\u00e1 cambiando la naturaleza de la gesti\u00f3n de las empresas y es crucial que todos los gestores lo entiendan. Ignorarla, significar\u00e1 quedarse atr\u00e1s, viendo a la competencia prosperar, porque preferiste quedarte estancado en el tiempo.<\/p>\n<p>Vivimos en un mundo en el que peque\u00f1as dudas son respondidas en segundos. Basta con tener acceso a Internet. Un mundo en el que pedimos un carro con chofer o de cenar a trav\u00e9s del\u00a0<em>smartphone<\/em>. El mismo\u00a0<em>smartphone<\/em>\u00a0que usamos para escuchar m\u00fasica y ver pel\u00edculas en servicios de\u00a0<em>streaming<\/em>. Un mundo en el que hasta nuestra relaci\u00f3n con bancos y aseguradoras es cada vez m\u00e1s digital y donde las relaciones entre las personas pueden comenzar y acabar en Internet. Un mundo en cambio permanente. Cada vez m\u00e1s r\u00e1pido. Algunas empresas entendieron esto muy bien: abrazaron la transformaci\u00f3n digital. \u00bfQu\u00e9 esperas para hacer lo mismo?\u00a0<strong>\u00a0Aqu\u00ed est\u00e1n las razones por las cuales debes hacerlo.<\/strong><\/p>\n<h2>1. Porque el progreso no se hace sin cambios<\/h2>\n<p>Lo que nos rodea est\u00e1 en constante transformaci\u00f3n y las empresas que no sean capaces de reconocer el cambio en el mundo y en su sector, que no logren anticiparlo y acompa\u00f1arlo, inevitablemente quedar\u00e1n en el camino, estancados en el tiempo. Porque el progreso no es posible sin cambio. \u00bfSi el mercado cambia, qu\u00e9 sentido tiene que tu empresa permanezca igual?<\/p>\n<h2>2. Porque ser\u00e1s superado por la competencia<\/h2>\n<p>\u00bfQu\u00e9 tienen en com\u00fan el gigante de la m\u00fasica Spofity, la l\u00edder de servicios de\u00a0<em>streaming<\/em>\u00a0Netflix o la gigante de retail Amazon? Son disruptivas, dan cartas en esta era tecnol\u00f3gica y destronaron a sus principales competidores que dominaban el mercado hace unos diez a\u00f1os. \u00bfTe acuerdas de Blockbuster? \u00bfQu\u00e9 le pas\u00f3? La respuesta es simple: no supo adaptarse a las nuevas exigencias del mercado.<\/p>\n<h2>3. Porque arriesgas la sobrevivencia<\/h2>\n<p>En plena era de la transformaci\u00f3n digital, el cambio dej\u00f3 de ser un factor de crecimiento para pasar a ser una cuesti\u00f3n de sobrevivencia. No importa si quieres liderar los negocios y ver tu nombre en las bocas del mundo como Netflix. Tu intenci\u00f3n puede que no sea esa. Puede pasar solo por garantizar que tu empresa tenga \u00e9xito al punto de permitirte pagar las cuentas. Pero nada de eso importa. Todas las empresas, sin excepci\u00f3n -bien sea un canal de televisi\u00f3n por cable norteamericano amenazado por Netflix o la tienda de la esquina donde los habitantes del barrio compran el pan todos los d\u00edas- tienen que preocuparse. Ninguna puede quedar indiferente al fen\u00f3meno de la transformaci\u00f3n digital, so pena de no estar ma\u00f1ana.<\/p>\n<h2>4. Porque el cambio es sin\u00f3nimo de oportunidades<\/h2>\n<p>Y si tu empresa no las aprovecha, tu competencia no se har\u00e1 de rogar. Te damos un ejemplo.\u00a0<a href=\"http:\/\/data.cnmc.es\/datagraph\/\" target=\"_blank\" rel=\"noopener noreferrer\">Datos de la Comisi\u00f3n Nacional de los Mercados y la Competencia<\/a>\u00a0indican que, en el a\u00f1o 2018, las ventas a trav\u00e9s del comercio electr\u00f3nico en Espa\u00f1a se ubicaron en 9.333 millones de euros. Las transacciones en los\u00a0<em>e-commerce<\/em>\u00a0en sitios espa\u00f1oles obtuvieron 41.2 % frente a aquellas que ocurrieron en\u00a0<em>websites<\/em>\u00a0ubicados en el exterior, un d\u00e9ficit de 2.652 billones de euros. Piensa en el dinero que perdi\u00f3 la industria nacional porque las empresas desestiman el potencial de Internet.<\/p>\n<p>En el a\u00f1o 2018, las ventas a trav\u00e9s del comercio electr\u00f3nico en Espa\u00f1a se ubicaron en 9.333 millones de euros. Las transacciones en los <i>e-commerce<\/i> en sitios espa\u00f1oles obtuvieron 41.2 % frente a aquellas que ocurrieron en <i>websites<\/i> ubicados en el exterior, un d\u00e9ficit de 2.652 billones de euros.<\/p>\n<h2>5. Porque los consumidores tambi\u00e9n cambiaron<\/h2>\n<p>Para la nueva generaci\u00f3n de consumidores ya no es suficiente que el producto sea bueno. Ya no basta que el servicio sea espectacular o sentir que sus necesidades son atendidas. Para este consumidor es necesario garantizar que su experiencia con \u00abesa\u00bb marca es incre\u00edble. Que es una experiencia \u00fanica y personalizada en todos los puntos de contacto y momentos de la \u00abjornada\u00bb, porque todos los puntos de contacto cuentan. 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