{"id":8364,"date":"2024-04-09T14:37:16","date_gmt":"2024-04-09T14:37:16","guid":{"rendered":"https:\/\/phcsoftware.com\/es\/artigo\/estructura-plan-negocios-cinco-errores-evitar\/"},"modified":"2024-04-09T14:37:16","modified_gmt":"2024-04-09T14:37:16","slug":"estructura-plan-negocios-cinco-errores-evitar","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/es\/artigo\/estructura-plan-negocios-cinco-errores-evitar\/","title":{"rendered":"Estructura del Plan de Negocios: los cinco errores que hay que evitar"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bbhttps:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/negocio_decisao.jpg\u00bb bg_position=\u00bbleft top\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb7%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb7%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb right_margin=\u00bb0&#8243; 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width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\n<h2>Estructura del Plan de Negocios: los cinco errores que hay que evitar<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb3%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb left_padding_tablet=\u00bb0%\u00bb constrain_group_4=\u00bbyes\u00bb right_padding_tablet=\u00bb0%\u00bb left_padding_phone=\u00bb0%\u00bb constrain_group_6=\u00bbyes\u00bb right_padding_phone=\u00bb0%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb class=\u00bblinhaTempoLeitura\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbhorizontal\u00bb column_element_alignment=\u00bbcenter\u00bb column_element_spacing=\u00bb50px\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]27 de Octubre 2023[\/vc_column_text][vc_column_text]Tiempo de lectura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb25px\u00bb][vc_column_text]<h2>Al elaborar la estructura de un plan de negocios, existen algunos errores que son bastante comunes y pueden ser muy perjudiciales para el negocio. La buena noticia es que, teniendo atenci\u00f3n al detalle y con los siguientes consejos, es posible evitar todos estos erros y conseguir un plan claro, eficaz y tangible.<\/h2>\n<p>Al lanzar o reformular un proyecto, es esencial hacer un buen <a href=\"\/?p=238881\">plan de negocios<\/a>. Para que este cumpla con su prop\u00f3sito y ayude a que el negocio alcance el \u00e9xito, es necesario evitar algunos de los errores m\u00e1s comunes. \u00bfQuieres saber cu\u00e1les son los errores al elaborar la estructura de un plan de negocios?[gem_icon_with_text icon_material=\u00bbf431&#8243; icon_color=\u00bb#eb0029&#8243;]\n<h3><strong>Incerteza sobre el modelo de negocio<\/strong><\/h3>\n<p>La base de todos los negocios se asienta en una premisa: definir el modelo de negocio. Tener un producto con potencial no es sin\u00f3nimo de \u00e9xito, ni es suficiente para definirlo. Cuando elaboras tu plan de negocios debes tener bien definidos algunos aspectos. Para evitar este error, intenta responder a algunas cuestiones que definen verdaderamente el modelo de negocio: \u00bfCu\u00e1l es mi oferta de valor? \u00bfQui\u00e9nes ser\u00e1n mis clientes\/objetivo? \u00bfEn qu\u00e9 canales voy a comercializar mi producto? \u00bfEn qu\u00e9 mercado se inserta mi producto?[\/gem_icon_with_text][gem_icon_with_text icon_material=\u00bbf434&#8243; icon_color=\u00bb#eb0029&#8243;]\n<h3><strong>Poco conocimiento sobre el mercado\/consumidores<\/strong><\/h3>\n<p>Al igual que la incerteza sobre el modelo de negocio, otro error com\u00fan es no profundizar sobre los conocimientos del mercado y los consumidores. Muchas veces, conocer un producto o tener proximidades con este, no significa que sepamos lo necesario para montar un negocio a su alrededor. Haz un an\u00e1lisis del mercado y de los consumidores y, con esa informaci\u00f3n, revisa lo que es necesario para definir estrategias m\u00e1s consistentes.[\/gem_icon_with_text][gem_icon_with_text icon_material=\u00bbf437&#8243; icon_color=\u00bb#eb0029&#8243;]\n<h3><strong>Falta de datos y trabajar con base en suposiciones<\/strong><\/h3>\n<p>Esta es una de las mayores barreras para elaborar un plan de negocios claro: el \u201c<em>cre\u00f3metro<\/em>\u201d. Descon\u00e9ctalo, ya. Seguir la intuici\u00f3n o asumir suposiciones, al contrario que trabajar con base en datos inequ\u00edvocos, puede ser fatal para la vitalidad de cualquier negocio. Ten siempre en mente que est\u00e1s invirtiendo tiempo y dinero en tu negocio. Para que ninguno de ellos se gaste en vano, opta por tomar decisiones sustentadas en datos concretos y comprobados.[\/gem_icon_with_text][gem_icon_with_text icon_material=\u00bbf43a\u00bb icon_color=\u00bb#eb0029&#8243;]\n<h3><strong>El exceso de optimismo y la ausencia de riesgos<\/strong><\/h3>\n<p>Ser positivo y optimista es importante, pero no puede guiar las decisiones. Aunque conf\u00edes en el \u00e9xito de tu negocio, es importante mantener \u201clos pies en la tierra\u201d. Paralelamente con el exceso de optimismo, es un error com\u00fan ignorar los potenciales riesgos del negocio. Cuando elabores el <a href=\"https:\/\/es.wikipedia.org\/wiki\/An%C3%A1lisis_DAFO\" target=\"_blank\" rel=\"noopener noreferrer\">an\u00e1lisis DAFO<\/a>, afianza todos los potenciales riesgos. Para que no te cojan por sorpresa, sigue la m\u00e1xima inglesa <em>\u201chope for the best, expect the worst\u201d.<\/em>[\/gem_icon_with_text][gem_icon_with_text icon_material=\u00bbf43d\u00bb icon_color=\u00bb#eb0029&#8243;]\n<h3><strong>Ignorar a la competencia<\/strong><\/h3>\n<p>Una buena parte de conocer el mercado donde queremos entrar es conocer nuestra competencia. Y, a veces, es necesario abrir los horizontes para conocerla toda, aunque no lo parezca a primera vista. Una vez identificada la competencia, no la subestimes. No existen productos o servicios sin competencia, conoce la tuya y prep\u00e1rate para la competitividad.[\/gem_icon_with_text]El blog <a href=\"\/?page_id=211900\">Business at Speed<\/a> es una referencia obligatoria para aquellos gestores que quieren mantenerse actualizados en temas de competitividad y excelencia empresarial.<\/p>\n<h4>Ve tambi\u00e9n\u2026<\/h4>\n[gem_icon_with_text icon_material=\u00bbf148&#8243; icon_color=\u00bb#eb0029&#8243;]<a href=\"\/?p=238881\" data-wplink-edit=\"true\">\u00bfC\u00f3mo elaborar un plan de negocios?<\/a>[\/gem_icon_with_text][gem_icon_with_text icon_material=\u00bbf148&#8243; icon_color=\u00bb#eb0029&#8243;]<a href=\"\/?p=235301\">Agile Management: conoce c\u00f3mo est\u00e1 cambiando la gesti\u00f3n de las empresas<\/a>[\/gem_icon_with_text][gem_icon_with_text icon_material=\u00bbf148&#8243; icon_color=\u00bb#eb0029&#8243;]<a href=\"\/?p=236171\">\u00bfC\u00f3mo elegir el software de gesti\u00f3n ideal para tu empresa?<\/a>[\/gem_icon_with_text]\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb 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