{"id":8380,"date":"2024-04-09T14:37:20","date_gmt":"2024-04-09T14:37:20","guid":{"rendered":"https:\/\/phcsoftware.com\/es\/artigo\/como-crear-estrategia-ventas-ecommerce\/"},"modified":"2025-07-28T13:51:18","modified_gmt":"2025-07-28T13:51:18","slug":"como-crear-estrategia-ventas-ecommerce","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/es\/artigo\/como-crear-estrategia-ventas-ecommerce\/","title":{"rendered":"C\u00f3mo crear una estrategia de ventas de \u00e9xito (Parte II): optimiza e integra a tu negocio un e-Commerce"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbtop\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bb9851&#8243; bg_position=\u00bbcenter center\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb7%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb7%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb right_margin=\u00bb0&#8243; top_margin_phone=\u00bb20%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bb10px\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb color_overlay=\u00bb#383838&#8243; overlay_strength=\u00bb0.8&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbcenter\u00bb phone_text_alignment=\u00bbcenter\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\n<h1><span class=\"TextRun SCXW173687177 BCX8\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW173687177 BCX8\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;bc760f71-d39e-4803-8dce-1b4148c5ae8b|162&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[201342446,&quot;1&quot;,201342447,&quot;5&quot;,201342448,&quot;1&quot;,201342449,&quot;1&quot;,469777841,&quot;Aptos&quot;,469777842,&quot;&quot;,469777843,&quot;Aptos&quot;,469777844,&quot;Aptos&quot;,201341986,&quot;1&quot;,469769226,&quot;Aptos&quot;,268442635,&quot;22&quot;,469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">C\u00f3mo crear una estrategia de ventas de \u00e9xito (Parte II): optimiza e integra a tu negocio un e-Commerce<\/span><\/span><\/h1>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bbleft\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<h3>Las ventas v\u00eda\u00a0<em>e-commerce<\/em>\u00a0seguir\u00e1n en crecimiento hasta el 2023, como parte de la adopci\u00f3n de un nuevo patr\u00f3n de consumo. Por este motivo es imprescindible usar las herramientas que pueden potenciarlo para que tu negocio pueda estar disponible para tus clientes donde quiera que est\u00e9n y a cualquier hora.<\/h3>\n<p>En todo plan de ventas digital es fundamental considerar varios\u00a0<a style=\"font-size: clamp(1rem, 1.1vw, 1.1rem); background-color: #ffffff;\" href=\"https:\/\/www.phcsoftware.com\/es\/business-at-speed-es\/como-crear-estrategia-ventas-exito-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">elementos en la estrategia de marketing digital<\/a> que van desde la revisi\u00f3n de todos los puntos de contacto con el cliente hasta el desarrollo de comunicaciones apropiadas. La pregunta que seguramente viene a la mente es \u00bfcu\u00e1l es el paso a seguir?<\/p>\n<p>Qu\u00e9 herramientas puedo tener que me permitan proporcionar una mejor experiencia, aumentar la productividad y reducir costos y errores. Con tan solo unos cuantos clicks y sin grandes esfuerzos en cuanto a dise\u00f1o es posible contar con un e-Commerce que, adicionalmente, se encuentre integrada con otra \u00e1rea vital de tu negocio: la gesti\u00f3n. Los clientes podr\u00e1n hacer sus compras, realizar pedidos, elegir el modo de pago y hasta visualizar la factura, como si fuera una tienda f\u00edsica.<\/p>\n<p><b>Gerenciar un e-Commerce a trav\u00e9s de un software: elementos indispensables<\/b><\/p>\n<p>Adem\u00e1s del dise\u00f1o, que incluye tanto la p\u00e1gina principal como cada producto y la est\u00e9tica del carrito de compras, existen elementos importantes cuando creamos un e-Commerce, que permitir\u00e1n ganar productividad y rentabilidad y hacer mucho m\u00e1s amigable la plataforma a los clientes. Un software de gesti\u00f3n controlar\u00e1 varias \u00e1reas clave del negocio en un solo lugar y con tan solo algunos clics.<\/p>\n<ul>\n<li><strong>Monitor de stocks:<\/strong>\u00a0permite una gesti\u00f3n rigurosa de stocks e inventarios, clave para mantener el control del negocio sin perder mucho tiempo.<\/li>\n<li><strong>Delivery y facturaci\u00f3n:\u00a0<\/strong>cada cliente tiene la posibilidad de seleccionar las direcciones de facturaci\u00f3n y entrega del pedido, conveniente en \u00e9pocas de confinamiento.<\/li>\n<li><strong>M\u00e9todos de pago<\/strong>: toda la informaci\u00f3n sobre los costos de los art\u00edculos, incluso los adicionales (relacionados con cantidad, peso y plazos de entrega), se muestra disponible para el cliente, quien puede elegir la forma de pago o las cantidades que m\u00e1s se adaptan a tu compra.<\/li>\n<li><strong>Flexibilidad de pagos:\u00a0<\/strong>esta opci\u00f3n garantiza que los clientes elijan la v\u00eda que m\u00e1s le convenga para la compra, hablamos de transferencia bancaria, v\u00eda Paypal o a trav\u00e9s de tarjetas de cr\u00e9dito o d\u00e9bito.<\/li>\n<li><strong>Informaci\u00f3n de pedidos:<\/strong>\u00a0a trav\u00e9s del acceso al perfil del cliente, se puede saber en qu\u00e9 fase del proceso se encuentra cada pedido.<\/li>\n<li><strong>Mediciones y anal\u00edticas:\u00a0<\/strong>mediante un\u00a0<em>dashboard<\/em> totalmente configurable, que permite analizar todos los elementos del e-Commerce (rendimientos, ventas, tiempo, stock, modos de pago y localizaci\u00f3n), se puede hacer una lectura r\u00e1pida de los datos que realmente marcan la diferencia en un negocio.<\/li>\n<\/ul>\n<p>Con tan solo algunos pasos y configuraciones, es posible elegir el tema de nuestra tienda, definir los colores, introducir los logotipos de la empresa, establecer los par\u00e1metros b\u00e1sicos y adicionar los productos.<\/p>\n<p>Adicionalmente, tiene otro tipo de beneficios que permiten llegar a m\u00e1s mercados, con opciones para varios idiomas, que dan la oportunidad de traducir los art\u00edculos y servicios, as\u00ed como toda la informaci\u00f3n correspondiente, gestionar las promociones y campa\u00f1as, agregar diferentes m\u00e9todos de pago e incluso realizar sincronizaci\u00f3n con\u00a0<em>Mailchimp.<\/em><\/p>\n<p>Otro elemento para tomar en cuenta cuando estamos creando nuestro e-Commerce, en t\u00e9rminos de gerencia es la posibilidad de ingresar a los dispositivos que dan acceso al monitor de trabajo \u201cany where, any time\u201d.<\/p>\n<p>Cada vez m\u00e1s, el objetivo es la inmediatez y movilidad, para resolver asuntos relacionados con el negocio en cuesti\u00f3n de instantes. Por ejemplo, PHC Software ha desarrollado PHC Notify, una aplicaci\u00f3n que permite acompa\u00f1ar el negocio minuto a minuto sin tener que abrir el software.<\/p>\n<p><b>Potenciar un e-Commerce: integraci\u00f3n con el ERP<\/b><\/p>\n<p>Uno de los beneficios directos de tener un e-Commerce es que los clientes pueden ingresar d\u00f3nde y cuando quieran, es b\u00e1sicamente un lugar abierto 24\/7. Sin embargo, es de considerar que, a estas alturas de la digitalizaci\u00f3n, es casi imposible gerenciar una herramienta de este tipo sin contar con un ERP que optimice el proceso y de mayor autonom\u00eda en la experiencia al cliente.<\/p>\n<p>Se trata de la conexi\u00f3n entre la plataforma de e-commerce\u00a0 y tu herramienta de gesti\u00f3n de negocio. Es decir, que la informaci\u00f3n aparecer\u00e1 en ambos sitios, por ejemplo, cuando la subas al ERP, aparecer\u00e1 tambi\u00e9n en tu e-Commerce, y cuando se produzca una venta en la tienda en web, \u00e9sta ya aparecer\u00e1 en el ERP.<\/p>\n<p>Esto se traduce en ventajas relacionadas con tiempo, productividad y rapidez para el negocio que est\u00e1n centralizadas en PHC CS e-Commerce B2C. De una forma sencilla en el software PHC los pedidos, pagos y entregas son introducidos en el sistema de forma autom\u00e1tica, al igual que los art\u00edculos y el stock son actualizados gracias a la sincronizaci\u00f3n de los datos, reduciendo el margen de error.<\/p>\n<p>Si nos referimos a beneficios operativos, podemos decir que garantiza:<\/p>\n<ul>\n<li>Menos trabajo, en menor tiempo.<\/li>\n<li>Menos errores humanos, por ejemplo, en la facturaci\u00f3n o informaci\u00f3n de cat\u00e1logos y precios.<\/li>\n<li>Mayor organizaci\u00f3n y productividad.<\/li>\n<\/ul>\n<p>Ahora bien, si nos centramos en elementos que envuelven mayor responsabilidad a nivel de crecimiento estrat\u00e9gico podemos decir que la integraci\u00f3n con un ERP permite:<\/p>\n<ul>\n<li><strong>Mejor experiencia cliente:<\/strong>\u00a0la disponibilidad de datos en tiempo real garantiza la autonom\u00eda a los clientes al visualizar el stock disponible, el estado de los pedidos y el seguimiento de estos en modo\u00a0<em>self-service.<\/em><\/li>\n<li><strong>Capacidad anal\u00edtica:\u00a0<\/strong>las informaciones de ventas en Internet aparecen instant\u00e1neamente en el software, generando informes sobre finanzas, inventarios, pedidos, as\u00ed como los dem\u00e1s datos de la gesti\u00f3n.<\/li>\n<li><strong>Automatizaci\u00f3n de los datos:\u00a0<\/strong>se refleja en la reducci\u00f3n de errores, ya que los datos de los clientes (informaci\u00f3n general, pedidos, pagos y entregas) se insertan autom\u00e1ticamente en el sistema. Los art\u00edculos y stocks se actualizan igualmente. Todo esto elimina la necesidad hacer el mismo proceso varias veces o sincronizar los datos.<\/li>\n<\/ul>\n<p>La digitalizaci\u00f3n y automatizaci\u00f3n de todos los sectores y cadenas de valor son el presente y el futuro. La pandemia demostr\u00f3 que la necesidad de avanzar a pasos agigantados en este aspecto hace la diferencia para que un negocio sea rentable y exitoso.<\/p>\n<p>Todas estas ventajas son posibles con la implementaci\u00f3n de un software que focalice tu negocio a nuevos canales de venta. El e-Commerce es ejemplo de esto y permite llegar de forma r\u00e1pida y directa a cada vez m\u00e1s clientes y mercados. No obstante, las circunstancias actuales para muchos negocios no permiten sobrellevar los costos que este desarrollo acarrea. 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