{"id":8449,"date":"2024-04-11T01:18:49","date_gmt":"2024-04-11T01:18:49","guid":{"rendered":"https:\/\/phcsoftware.com\/mz\/artigo\/ia-generativa-seguranca-factos-desafios\/"},"modified":"2025-03-26T14:59:59","modified_gmt":"2025-03-26T14:59:59","slug":"ia-generativa-seguranca-factos-desafios","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/mz\/artigo\/ia-generativa-seguranca-factos-desafios\/","title":{"rendered":"Intelig\u00eancia Artificial generativa e seguran\u00e7a: factos e desafios"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”10057″ bg_position=”left center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”7%” constrain_group_1=”yes” bottom_padding=”7%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” right_margin=”0″ top_margin_phone=”20%” text_color=”light” text_align=”left” row_border_radius=”10px” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#383838″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\r\n

Intelig\u00eancia Artificial generativa e seguran\u00e7a: factos e desafios<\/h2>\r\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”linhaTempoLeitura”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”horizontal” column_element_alignment=”center” column_element_spacing=”50px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]27 de Outubro 2023[\/vc_column_text][vc_column_text]Tempo de leitura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”25px”][vc_column_text]Quando falamos de Intelig\u00eancia Artificial generativa concentramos a nossa aten\u00e7\u00e3o na rapidez e qualidade que pode trazer \u00e0s empresas, esquecendo que a seguran\u00e7a pode fazer toda a diferen\u00e7a no resultado final.<\/p>\r\n

Com o objectivo de inovar<\/strong> e ganhar vantagem competitiva<\/strong>, as organiza\u00e7\u00f5es est\u00e3o cada vez mais convencidas do potencial da Intelig\u00eancia Artificial generativa<\/strong>. Esta tecnologia, que utiliza algoritmos para criar novos conte\u00fados \u2013 imagens, texto, \u00e1udio… \u2013 tem o potencial de revolucionar a gest\u00e3o de empresas, em v\u00e1rias \u00e1reas. No entanto, para l\u00e1 de tudo aquilo que a IA generativa tem para oferecer, surgem desafios<\/strong> significativos no que diz respeito \u00e0 seguran\u00e7a<\/strong> na sua utiliza\u00e7\u00e3o.<\/p>\r\n\r\n

Os desafios da seguran\u00e7a<\/strong><\/h2>\r\n

Sim, \u00e9 verdade: apesar de todas as suas vantagens, a IA generativa tamb\u00e9m apresenta desafios<\/strong> no que \u00e0 seguran\u00e7a diz respeito. Um dos principais problemas \u00e9 a capacidade de poderem criar conte\u00fado errado ou prejudicial. Por exemplo, pode ser usada para criar imagens ou not\u00edcias falsas, que n\u00e3o se conseguem distinguir das reais, algo que pode ser usado para disseminar desinforma\u00e7\u00e3o, propaganda ou conte\u00fado ofensivo. Al\u00e9m disso, levanta preocupa\u00e7\u00f5es sobre a protec\u00e7\u00e3o de informa\u00e7\u00e3o e dados confidenciais<\/strong>, o que exige continuamente o desenvolvimento de t\u00e9cnicas de verifica\u00e7\u00e3o e autenticidade, implementa\u00e7\u00e3o de protocolos de seguran\u00e7a rigorosos para proteger os utilizadores da sua utiliza\u00e7\u00e3o indevida.<\/p>\r\n\r\n\r\n

Seguran\u00e7a gera confian\u00e7a? Para a Cris, sim.<\/strong><\/h2>\r\n

A integra\u00e7\u00e3o do software PHC<\/strong> com a Microsoft API Azure OpenAI<\/strong> oferece seguran\u00e7a e confian\u00e7a, de acordo com as pol\u00edticas definidas pela integra\u00e7\u00e3o. A \u201cconversa\u201d com o chat externo \u2013 fora do software \u2013 remete a conformidade<\/strong> e funcionalidade<\/strong> para fora desta integra\u00e7\u00e3o, dado que n\u00e3o \u00e9 controlado pela PHC Software. A escolha depende de equilibrar conveni\u00eancia<\/strong>, produtividade<\/strong> e o investimento necess\u00e1rio.<\/p>\r\n\r\n

Aten\u00e7\u00e3o:<\/strong> Quanto aos termos de privacidade e conformidade dos chats externos, o cliente deve sempre ler os termos de utiliza\u00e7\u00e3o<\/strong> dos mesmos. Existem muitos, e alguns com v\u00e1rias op\u00e7\u00f5es a ter em conta.<\/p>\r\n


\r\nCom esta integra\u00e7\u00e3o, podemos afirmar que as respostas da Cris:\u00a0<\/strong><\/p>\r\n

\u2705 N\u00e3o<\/strong> est\u00e3o dispon\u00edveis para outros clientes;<\/p>\r\n

\u2705 N\u00e3o<\/strong> est\u00e3o dispon\u00edveis para a OpenAI;<\/p>\r\n

\u2705 N\u00e3o<\/strong> s\u00e3o utilizados para melhorar os modelos OpenAI;<\/p>\r\n

\u2705 N\u00e3o<\/strong> servem para melhorar quaisquer produtos ou servi\u00e7os da Microsoft ou de terceiros.<\/p>\r\n\r\n

Recapitulando: o que \u00e9 IA generativa?<\/strong><\/h2>\r\n

IA generativa s\u00e3o sistemas de IA capazes de criar novos conte\u00fados<\/strong>, ao inv\u00e9s de apenas interpretar ou classificar dados existentes como acontecia at\u00e9 aqui. Esses sistemas s\u00e3o treinados com grandes conjuntos de dados<\/strong> e aprendem a gerar conte\u00fado original. Por exemplo, um modelo de IA generativa pode criar novos conte\u00fados para o blog da empresa sobre temas de gest\u00e3o<\/strong>, tendo sido treinado com exemplos de artigos anteriores, para escrever no mesmo estilo.<\/p>\r\n\r\n\r\n

Os benef\u00edcios da IA generativa<\/strong><\/h2>\r\n

Os benef\u00edcios potenciais da IA generativa s\u00e3o vastos. Ela pode ser usada para criar conte\u00fado original e personalizado<\/strong> numa variedade de contextos, desde a publicidade at\u00e9 ao design gr\u00e1fico ou \u00e0 edi\u00e7\u00e3o de imagem. Al\u00e9m disso, a IA generativa pode ainda acelerar o processo de inspira\u00e7\u00e3o e cria\u00e7\u00e3o<\/strong>, dando sugest\u00f5es valiosas a escritores, criadores de conte\u00fado, t\u00e9cnicos ou empres\u00e1rios.<\/p>\r\n\r\n

\r\n\t\t\t\t\t\t\t\t\t\t\"PHC<\/p>\r\n
A Cris em a\u00e7\u00e3o, no PHC CS.<\/figcaption>\r\n<\/figure>\r\n

\u2234<\/h1>\r\n\r\n

A IA generativa traz com ela alguns desafios em rela\u00e7\u00e3o \u00e0 seguran\u00e7a. As empresas podem aumentar os benef\u00edcios<\/strong> da IA generativa<\/strong> enquanto mitigam os riscos potenciais.<\/p>\r\n

Ao faz\u00ea-lo, constroem confian\u00e7a<\/strong> n\u00e3o apenas na tecnologia, mas tamb\u00e9m na capacidade de utiliz\u00e1-la de forma respons\u00e1vel e \u00e9tica<\/strong> para impulsionar o progresso e a inova\u00e7\u00e3o, factos que tornam ainda mais importante, a empresa que escolhe ter ao seu lado.<\/p>\r\n

Seja contactado<\/b> para saber mais sobre o software PHC<\/b><\/h2>\r\n

Ver o software PHC em ac\u00e7\u00e3o \u00e9 a melhor forma de observar as suas potencialidades como aliado na gest\u00e3o do seu neg\u00f3cio.<\/h2>\r\n[contact-form-7 id=”246037″ title=”Pedido Demo Desktop”][\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”imagemArtigo” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”https:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/negocio_decisao.jpg” image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”10px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”w-auto historyBack pointer” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”369″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”#”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”pointer historyBack” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Voltar atr\u00e1s<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Artigos relacionados<\/h4>\r\n[\/vc_column_text][vc_column_text]\r\n
\r\n
\r\n