
{"id":6437,"date":"2024-03-28T18:10:59","date_gmt":"2024-03-28T18:10:59","guid":{"rendered":"https:\/\/phc24.yourcode-staging.com\/pt\/artigo\/as-melhores-taticas-de-crm-para-pequenos-negocios\/"},"modified":"2026-01-06T15:51:54","modified_gmt":"2026-01-06T15:51:54","slug":"crm-pequenos-negocios-customer-relationship-management","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/pt\/artigo\/crm-pequenos-negocios-customer-relationship-management","title":{"rendered":"As melhores t\u00e1ticas de CRM para pequenos neg\u00f3cios"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;https:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/clientes_vendas.jpg&#8221; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;7%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;7%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; right_margin=&#8221;0&#8243; top_margin_phone=&#8221;20%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;10px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#383838&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;center&#8221; phone_text_alignment=&#8221;center&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\n<h2>As melhores t\u00e1ticas de CRM para pequenos neg\u00f3cios<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; left_padding_tablet=&#8221;0%&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;0%&#8221; left_padding_phone=&#8221;0%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;0%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; class=&#8221;linhaTempoLeitura&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;horizontal&#8221; column_element_alignment=&#8221;center&#8221; column_element_spacing=&#8221;50px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]27 de Outubro 2023[\/vc_column_text][vc_column_text]Tempo de leitura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25px&#8221;][vc_column_text]\n<div class=\"seccao\">\n<p>O mundo est\u00e1 cada vez mais automatizado \u2013 de modo geral, parece algo positivo. A Google j\u00e1 tem carros que se guiam sozinhos, podemos perguntar aos nossos smartphones onde devemos almo\u00e7ar e conseguem dar-nos boas respostas e at\u00e9 j\u00e1 existem m\u00e1quinas que fazem o caf\u00e9 por n\u00f3s! Bem\u2026essa \u00faltima j\u00e1 existe h\u00e1 uns tempos.<\/p>\n<p>N\u00e3o \u00e9 s\u00f3 a nossa vida pessoal que est\u00e1 mais facilitada \u2013 o mundo dos neg\u00f3cios pode ser simplificado atrav\u00e9s da tecnologia certa, que permita uma gest\u00e3o da rela\u00e7\u00e3o com o cliente nos pequenos neg\u00f3cios. Adotar um sistema de CRM \u00e9 uma \u00f3tima maneira de facilitar a vida da sua empresa \u2013 contudo, ele n\u00e3o faz tudo por si. Vamos olhar para algumas das melhores estrat\u00e9gias para tirar o m\u00e1ximo potencial do CRM, no caso dos pequenos neg\u00f3cios.<\/p>\n<\/div>\n<div class=\"seccao\">\n<h2>Acesso em qualquer lugar<\/h2>\n<p>Os neg\u00f3cios est\u00e3o a tornar-se cada vez mais m\u00f3veis. O CRM com base na Cloud est\u00e1 a ser cada vez mais usado. Certifique-se de que escolhe o sistema CRM certo, que pode funcionar em diferentes plataformas e, quando escolher, aconselhe os seus funcion\u00e1rios a usar a plataforma. Podem faz\u00ea-lo a partir de qualquer dispositivo \u2013 nos computadores pessoais dos funcion\u00e1rios, nos tablets ou nos pr\u00f3prios smartphones.<\/p>\n<p>Levar o software CRM diretamente ao cliente confere algumas vantagens. Por exemplo, os vendedores podem aceder a informa\u00e7\u00e3o crucial, como invent\u00e1rio ou o hist\u00f3rico do cliente. O vendedor pode adaptar o discurso no local, aumentando as hip\u00f3teses de fechar neg\u00f3cio. <a href=\"https:\/\/www.forbes.com\/sites\/salesforce\/2014\/08\/29\/7-big-ways-mobile-crm-has-changed-the-face-of-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">O acesso a CRM m\u00f3vel pode conferir o aumento de at\u00e9 15% nas vendas<\/a>.<\/p>\n<\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/ma.zoho.eu\/js\/zc.iframe.js\"><\/script><br \/>\n<iframe loading=\"lazy\" frameborder=\"0\" id=\"iframewin\" width=\"100%\" height=\"600PX\" src=\"https:\/\/phcs-zc1.maillist-manage.eu\/ua\/Optin?od=12ba7e38e36c&amp;zx=14ac873e21&amp;tD=1e99bd2fb25e73c&amp;sD=1e99bd2fb31ebea\"><\/iframe><\/p>\n<div class=\"seccao\">\n<h2>Personalize o seu CRM para o neg\u00f3cio individual<\/h2>\n<p>Um dos principais benef\u00edcios do software personaliz\u00e1vel est\u00e1 no nome: o facto de se poder adaptar ao utilizador. Embora o CRM exista em v\u00e1rias vers\u00f5es, algumas delas permitem adapta\u00e7\u00e3o \u2013 outras n\u00e3o. Se escolher um software desenhado para o ramo da constru\u00e7\u00e3o civil e o seu neg\u00f3cio for na restaura\u00e7\u00e3o, \u00e9 natural que muitos dos par\u00e2metros n\u00e3o se apliquem.<\/p>\n<p>Felizmente, a maioria dos sistemas podem ser personalizados para as diferentes \u00e1reas de trabalho. Para tirar o m\u00e1ximo do seu CRM, certifique-se de que a sua informa\u00e7\u00e3o mais preciosa \u2013 crucial para a sua empresa \u2013 est\u00e1 toda integrada no software. Fa\u00e7a-o junto do respons\u00e1vel pelo departamento de TI. Se, por ter um pequeno neg\u00f3cio, ainda n\u00e3o tem um departamento de TI, n\u00e3o tema. O seu t\u00e9cnico de CRM vai conseguir ajud\u00e1-lo.<\/p>\n<\/div>\n<div class=\"seccao\">\n<h2>Use o seu CRM para o cliente<\/h2>\n<p>Sim, o CRM deve ser utilizado para fazer crescer o neg\u00f3cio, as vendas e os lucros. Em nenhuma circunst\u00e2ncia deve ser usado para dar ao cliente uma m\u00e1 experi\u00eancia. Na verdade, o sistema s\u00f3 deve permitir ao consumidor um melhor contacto com o produto\/servi\u00e7o. Por isso, dever\u00e1 usar o CRM para tornar mais simples a vida do seu neg\u00f3cio e dos seus clientes. Afinal, 70% da experi\u00eancia de compra de um consumidor \u00e9 baseada em como o consumidor sente que \u00e9 tratado.<\/p>\n<p>Muitas empresas de grande dimens\u00e3o est\u00e3o at\u00e9 a contratar novos colaboradores para o cargo de Chief Customer Experience Officers (ou CCEOs). Como dono de uma pequena empresa, o mais prov\u00e1vel \u00e9 j\u00e1 exercer este cargo \u2013 ao mesmo tempo que \u00e9 CEO, CIO, CFO e todos os outros cargos que envolvam um \u201cC\u201d e um \u201cO\u201d. Use o CRM em seu proveito. Acelere a possibilidade de encomenda para os clientes e elimine os erros. Quantas vezes tentou comprar alguma coisa numa loja ou restaurante e acabou a descobrir que n\u00e3o havia stock ou que o pre\u00e7o era outro? Quando muitos clientes t\u00eam esta experi\u00eancia, n\u00e3o esperam que o artigo volte a estar em stock \u2013 simplesmente v\u00e3o comprar a outro lado. O sistema CRM \u00e9 feito \u00e0 medida para terminar com esse tipo de erros e certificar-se de que o cliente recebe tudo conforme pediu.<\/p>\n<\/div>\n<div class=\"seccao\">\n<h2>Continue organizado atrav\u00e9s do CRM<\/h2>\n<p>A melhor forma de retirar partido do CRM \u00e9 us\u00e1-lo! N\u00e3o usar apenas porque sim. \u00c9 necess\u00e1rio utilizar o sistema para tudo. Existe uma quantidade enorme de informa\u00e7\u00e3o que a sua empresa est\u00e1 a criar todos os dias \u2013 desde n\u00fameros de vendas at\u00e9 informa\u00e7\u00f5es de contacto e invent\u00e1rio. Para conseguir retirar o m\u00e1ximo desses dados, precisa de torn\u00e1-los acess\u00edveis a toda a gente.<\/p>\n<p>Lembre-se, por muito que o CRM possa ajudar o seu neg\u00f3cio, n\u00e3o pode fazer tudo sozinho. Certifique-se de que est\u00e1 a ajudar o sistema a ajud\u00e1-lo a si.<\/p>\n<\/div>\n<div class=\"seccao\">\n  <a href=\"https:\/\/phcgo.net\/precos\/\">Experimente gratuitamente o PHC GO.<\/a><\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; 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