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bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;7%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;7%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; right_margin=&#8221;0&#8243; top_margin_phone=&#8221;20%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;10px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#383838&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;center&#8221; phone_text_alignment=&#8221;center&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\n<h2>Como transformar uma ideia num neg\u00f3cio?<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; left_padding_tablet=&#8221;0%&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;0%&#8221; left_padding_phone=&#8221;0%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;0%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; class=&#8221;linhaTempoLeitura&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;horizontal&#8221; column_element_alignment=&#8221;center&#8221; column_element_spacing=&#8221;50px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]27 de Outubro 2023[\/vc_column_text][vc_column_text]Tempo de leitura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25px&#8221;][vc_column_text]\n<div class=\"seccao\">\n<p>Se \u00e9 um empreendedor nato, n\u00e3o ter\u00e1 grandes dificuldades em ter ideias. O desafio \u00e9 antes perceber quais s\u00e3o as ideias que t\u00eam realmente potencial e nas quais vale a pena investir o seu tempo e dinheiro.<\/p>\n<p>A quest\u00e3o \u00e9 que nem todas as ideias s\u00e3o na realidade boas ideias. No momento em que surgem, at\u00e9 podem parecer excelentes, mas a verdade \u00e9 que apenas uma parte das \u201cideias de g\u00e9nio\u201d tem realmente potencial de tornar-se num neg\u00f3cio. Afinal, come\u00e7ar e gerir um neg\u00f3cio \u00e9 algo extremamente exigente e que exige um elevado n\u00edvel de responsabilidade e compromisso e at\u00e9 mesmo a melhor das ideias pode cair por terra quando um empreendedor se v\u00ea confrontado com os obst\u00e1culos do mercado ou at\u00e9 com as exig\u00eancias dos clientes.<\/p>\n<p>Por outro lado, uma ideia pode ser de tal forma apaixonante, que pode tornar-se dif\u00edcil para um empreendedor realizar uma an\u00e1lise pragm\u00e1tica e distanciada ao potencial da sua ideia. Por\u00e9m, por todos os riscos que acarreta \u2013 profissionais, financeiros, pessoais \u2013  uma ideia deve ser muito bem analisada antes de se tornar num neg\u00f3cio.<\/p>\n<p>E se tivermos em conta que uma percentagem consider\u00e1vel de neg\u00f3cios falha nos primeiros cinco anos, entendemos a necessidade de perceber logo no in\u00edcio se estamos perante uma boa ideia ou se, pelo contr\u00e1rio, estamos a arriscar demasiado em algo que n\u00e3o tem pernas para andar.<\/p>\n<\/div>\n<p><meta content=\"width=device-width,initial-scale=1.0, maximum-scale=1.0, user-scalable=0\" name=\"viewport\"><script type=\"text\/javascript\" src=\"https:\/\/phcs.maillist-manage.eu\/js\/optin.min.js\" onload=\"setupSF('sf3zaf73f09b3543fb55e5c8fa39eb876364fe604e599a471b0a6879e4d87ebc0f2e','ZCFORMVIEW',false)\"><\/script><script type=\"text\/javascript\">function runOnFormSubmit_sf3zaf73f09b3543fb55e5c8fa39eb876364fe604e599a471b0a6879e4d87ebc0f2e(th){\/*Before submit, if you want to trigger 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method=\"POST\" id=\"zcampaignOptinForm\" style=\"margin:0px;\" action=\"https:\/\/phcs.maillist-manage.eu\/weboptin.zc\" target=\"_zcSignup\">\n<div id=\"SIGNUP_BODY_ALL\" name=\"SIGNUP_BODY_ALL\" style=\"border: 1px none rgb(218, 216, 216);\">\n<h1 style=\"color: rgb(255, 255, 255); background-color: rgb(53, 57, 183); padding: 20px; margin: 0px; border-color: rgb(224, 102, 102); font-family: Arial; text-align: center; border-width: 1px; font-size: 20px; border-style: none;\" id=\"SIGNUP_HEADING\" name=\"SIGNUP_HEADING\" changeid=\"SIGNUP_MSG\" changetype=\"SIGNUP_HEADER\">Comece hoje a transformar o seu sonho de neg\u00f3cio numa realidade<\/h1>\n<div style=\"background-color: rgb(238, 238, 238); color: rgb(0, 0, 0); padding: 20px; font-family: Arial; text-align: center; bottom: 2px; font-size: 16px; opacity: 1;\" id=\"SIGNUP_BODY\" name=\"SIGNUP_BODY\">\n<div style=\"margin:0px auto;text-align:left;\">\n<div style=\"line-height:1.6;\" class=\"\" changeid=\"SIGNUP_MSG\" id=\"SIGNUP_DESCRIPTION\" changetype=\"SIGNUP_DESCRIPTION\">Descarregue j\u00e1 o Guia&nbsp;&#8220;Como criar uma empresa passo a passo&#8221;<\/div>\n<div style=\"display:none;background-color:#FFEBE8;padding:10px 10px; color:#d20000; font-size:11px; margin:10px 0px;border:solid 1px #ffd9d3; margin-top:20px;\" id=\"errorMsgDiv\">&nbsp;&nbsp;Please correct the marked field(s) below.<\/div>\n<div>\n<div style=\"font-size:12px;  margin-top:10px;\" name=\"fieldsdivSf\" class=\"zcsffieldsdiv\">\n<div style=\"padding:10px 0px 10px 0px;\" class=\"zcsffield \" fieldid=\"65755000000000019\">\n<div style=\"\">\n<div style=\"color: rgb(51, 51, 51); font-family: Arial; font-size: 12px;\" name=\"SIGNUP_FORM_LABEL\">Nome&nbsp;<span name=\"SIGNUP_REQUIRED\" style=\"color: rgb(180, 0, 0); font-family: Arial, Helvetica, sans-serif; font-size: 11px;\">*<\/span><\/div>\n<div style=\"width:100%;  min-width:170px; margin-top:5px;\"><input name=\"FIRSTNAME\" changeitem=\"SIGNUP_FORM_FIELD\" style=\"width: 97%; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); border: 1px solid rgb(222, 222, 222); padding: 2px; font-family: Arial; box-sizing: border-box; font-size: 12px; text-indent: 5px; height: 28px;\" maxlength=\"100\" type=\"text\" required=\"true\" value=\"\"><span style=\"display:none\" id=\"dt_FIRSTNAME\">1,true,1,First Name,2<\/span><\/div>\n<\/div>\n<div style=\"clear:both\"><\/div>\n<\/div>\n<div style=\"padding:10px 0px 10px 0px;\" class=\"zcsffield \" fieldid=\"65755000000000015\">\n<div style=\"\">\n<div style=\"color: rgb(51, 51, 51); font-family: Arial; font-size: 12px;\" name=\"SIGNUP_FORM_LABEL\">Email&nbsp;<span name=\"SIGNUP_REQUIRED\" style=\"color: rgb(180, 0, 0); font-family: Arial, Helvetica, sans-serif; font-size: 11px;\">*<\/span><\/div>\n<div style=\"width:100%;  min-width:170px; margin-top:5px;\"><input name=\"CONTACT_EMAIL\" changeitem=\"SIGNUP_FORM_FIELD\" style=\"width: 97%; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); border: 1px solid rgb(222, 222, 222); padding: 2px; font-family: Arial; box-sizing: border-box; font-size: 12px; text-indent: 5px; height: 28px;\" maxlength=\"100\" type=\"email\" required=\"true\" value=\"\"><span style=\"display:none\" id=\"dt_CONTACT_EMAIL\">1,true,6,Lead Email,2<\/span><\/div>\n<\/div>\n<div style=\"clear:both\"><\/div>\n<\/div>\n<div style=\"display:none\" ishidden=\"true\">\n<div>\n<div style=\"color: rgb(51, 51, 51); font-family: Arial; font-size: 12px;\" name=\"SIGNUP_FORM_LABEL\">Origem&nbsp;<\/div>\n<div style=\"width:100%;  min-width:170px; margin-top:5px;\"><input name=\"CONTACT_CF2\" changeitem=\"SIGNUP_FORM_FIELD\" style=\"width: 97%; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); border: 1px solid rgb(222, 222, 222); padding: 2px; font-family: Arial; box-sizing: border-box; font-size: 12px; text-indent: 5px; height: 28px;\" maxlength=\"100\" type=\"text\" value=\"GO_guia_criar_empresa\"><span style=\"display:none\" id=\"dt_CONTACT_CF2\">1,false,1,Origem,2<\/span><\/div>\n<\/div>\n<div style=\"clear:both\"><\/div>\n<\/div>\n<\/div>\n<p><input type=\"hidden\" id=\"secretid\" value=\"6LdNeDUUAAAAAG5l7cJfv1AA5OKLslkrOa_xXxLs\"><\/p>\n<div style=\" border-bottom:#ebebeb dotted 1px; margin-top:10px; clear:both;\"><\/div>\n<div id=\" REQUIRED_FIELD_TEXT\" changetype=\"REQUIRED_FIELD_TEXT\" name=\"SIGNUP_REQUIRED\" style=\"color: rgb(180, 0, 0); padding: 10px 10px 10px 0px; font-family: Arial, Helvetica, sans-serif; font-size: 11px;\">*Campos de preenchimento obrigat\u00f3rio<\/div>\n<div name=\"privacyPolicy\" style=\" padding:10px;width:100%;position:relative\"><input type=\"checkbox\" style=\"vertical-align:middle\" name=\"PRIVACY_POLICY\" value=\"PRIVACY_AGREED\"><span style=\"vertical-align:middle;margin-left:5px\">Li e aceito, a&nbsp;<a href=\"https:\/\/phcsoftware.com\/politica-de-privacidade\/\" target=\"_blank\" style=\"text-decoration:none\" rel=\"noopener\">Politica de Privacidade<\/a>&nbsp;e os&nbsp;<a href=\"https:\/\/phcsoftware.com\/politica-de-privacidade\/\" target=\"_blank\" style=\"text-decoration:none\" rel=\"noopener\">Termos e Condi\u00e7\u00f5es de uso<\/a>&nbsp;<\/span><\/div>\n<div style=\"padding:10px; text-align:center;\"><input type=\"button\" action=\"Save\" id=\"zcWebOptin\" name=\"SIGNUP_SUBMIT_BUTTON\" changetype=\"SIGNUP_SUBMIT_BUTTON_TEXT\" style=\"cursor: pointer; appearance: none; color: rgb(255, 255, 255); background-color: rgb(53, 57, 183); width: auto; display: inline !important; padding: 5px 15px; border-color: rgb(53, 57, 183); white-space: normal; text-align: center; outline: none medium; font-family: Arial; border-radius: 3px; border-width: 5px; font-size: 14px; background-position: center bottom; border-style: solid; background-repeat: repeat-x;\" value=\"Descarregar Guia\"><\/div>\n<p><input type=\"hidden\" id=\"fieldBorder\" value=\"rgb(222, 222, 222)\"><input type=\"hidden\" name=\"zc_trackCode\" id=\"zc_trackCode\" value=\"ZCFORMVIEW\" onload=\"\"><input type=\"hidden\" id=\"submitType\" name=\"submitType\" value=\"optinCustomView\"><input type=\"hidden\" id=\"lD\" name=\"lD\" value=\"\"><input type=\"hidden\" name=\"emailReportId\" id=\"emailReportId\" value=\"\"><input type=\"hidden\" name=\"zx\" id=\"cmpZuid\" value=\"14ac873e21\"><input type=\"hidden\" name=\"zcvers\" value=\"2.0\"><input type=\"hidden\" name=\"oldListIds\" id=\"allCheckedListIds\" value=\"\"><input type=\"hidden\" id=\"mode\" name=\"mode\" value=\"OptinCreateView\"><input type=\"hidden\" id=\"zcld\" name=\"zcld\" value=\"\"><input type=\"hidden\" id=\"zctd\" name=\"zctd\" value=\"1e99bd2fb25e73c\"><input type=\"hidden\" id=\"document_domain\" value=\"zoho.eu\"><input type=\"hidden\" id=\"zc_Url\" value=\"phcs.maillist-manage.eu\"><input type=\"hidden\" id=\"new_optin_response_in\" value=\"0\"><input type=\"hidden\" id=\"duplicate_optin_response_in\" value=\"0\"><input type=\"hidden\" id=\"zc_formIx\" name=\"zc_formIx\" value=\"3zaf73f09b3543fb55e5c8fa39eb876364fe604e599a471b0a6879e4d87ebc0f2e\"><\/p>\n<\/div>\n<\/div>\n<p><input type=\"hidden\" id=\"isCaptchaNeeded\" value=\"false\"><img decoding=\"async\" src=\"https:\/\/phcs.maillist-manage.eu\/images\/spacer.gif\" onload=\"referenceSetter(this)\" id=\"refImage\" style=\"display:none;\"><\/p>\n<\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zcOptinOverLay\" oncontextmenu=\"return false\" style=\"display:none;text-align: center; background-color: rgb(0, 0, 0); opacity: 0.5; z-index: 100; position: fixed; width: 100%; top: 0px; left: 0px; height: 988px;\"><\/div>\n<div id=\"zcOptinSuccessPopup\" style=\"display:none;z-index: 9999;width: 800px; height: 40%;top: 84px;position: fixed; left: 26%;background-color: #FFFFFF;border-color: #E6E6E6; border-style: solid; border-width: 1px;  box-shadow: 0 1px 10px #424242;padding: 35px;\"><span style=\"position: absolute;top: -16px;right:-14px;z-index:99999;cursor: pointer;\" id=\"closeSuccess\"><img decoding=\"async\" src=\"https:\/\/phcs.maillist-manage.eu\/images\/videoclose.png\"><\/span><\/p>\n<div id=\"zcOptinSuccessPanel\"><\/div>\n<\/div>\n<h2>Saber \u00e9 poder<\/h2>\n<p>Aqui ficam alguns conselhos para ajud\u00e1-lo a separar as boas ideias daquelas que simplesmente n\u00e3o valem a pena (ou que podem ser guardadas na gaveta at\u00e9 o momento certo chegar).<\/p>\n<p>Nesta fase, ainda n\u00e3o estamos a falar de um plano de neg\u00f3cios completo, mas sim de um documento que re\u00fana informa\u00e7\u00e3o determinante para perceber o potencial da sua ideia. O que tem mesmo de ser capaz de responder:<\/p>\n<ul>\n<li><strong>\u00c9 apaixonado pela sua ideia?<\/strong> Pergunte-se por que motivo quer criar um neg\u00f3cio \u00e0 volta dela. Qual \u00e9 a sua miss\u00e3o? Sem um prop\u00f3sito claro, um neg\u00f3cio est\u00e1 condenado a falhar. Criar e sustentar um neg\u00f3cio \u00e9 uma tarefa enorme e essa paix\u00e3o e sentido de miss\u00e3o v\u00e3o ser os seus apoios ao longo de todo o processo.<\/li>\n<li><strong>Que problema est\u00e1 a resolver?<\/strong> As pessoas compram um produto ou servi\u00e7o, sobretudo porque ele \u00e9 capaz de resolver-lhes um problema. Pode ser um problema comum ou exclusivo de um nicho \u2013 o que \u00e9 importante \u00e9 que perceba se \u00e9 realmente um problema para as pessoas e n\u00e3o um problema que s\u00f3 voc\u00ea encontra na tentativa de justificar a sua ideia.<\/li>\n<li><strong>Quem tem este problema est\u00e1 disposto a pagar pela sua solu\u00e7\u00e3o?<\/strong> Depois de identificar o problema, tem de saber quem s\u00e3o os potenciais clientes, ou seja, as pessoas que t\u00eam efetivamente esse problema. Saber quem \u00e9 o seu potencial cliente e onde o encontrar \u00e9 vital para o sucesso do seu neg\u00f3cio. Mais do que isso, \u00e9 preciso perceber se as pessoas est\u00e3o dispostas a pagar pela sua solu\u00e7\u00e3o. Por vezes, um problema pode ser de tal forma um nicho, que a sua resolu\u00e7\u00e3o n\u00e3o \u00e9 rent\u00e1vel. Ou resolv\u00ea-lo pode ser de tal forma dispendioso que as pessoas preferem viver com esse problema a pagar o valor que prop\u00f5e como solu\u00e7\u00e3o.<\/li>\n<li><strong>Como \u00e9 que neste momento os seus potenciais clientes resolvem o problema?<\/strong> Aqui dever perceber se j\u00e1 existe concorr\u00eancia e que escolhas t\u00eam neste momento os consumidores. \u00c9 tamb\u00e9m importante perceber se a sua solu\u00e7\u00e3o \u00e9 melhor e o que a distingue de outras semelhantes.<\/li>\n<li><strong>Est\u00e1 a ser realista?<\/strong> Por mais apaixonado que seja pela sua ideia (e pela ideia de ter um neg\u00f3cio), se n\u00e3o tiver uma vis\u00e3o realista do mercado ou do potencial de lucro do seu neg\u00f3cio, n\u00e3o tem a base que o sustentar\u00e1 de forma segura e que o conduzir\u00e1 ao sucesso.<\/li>\n<\/ul>\n<div class=\"seccao\">\n<p>Se a sua ideia n\u00e3o passou neste teste de 5 perguntas, o cen\u00e1rio n\u00e3o \u00e9 muito animador. \u00c9 verdade que h\u00e1 neg\u00f3cios que triunfam contra todas as expetativas, mas lembra-se do \u00faltimo ponto? Pois, ser realista \u00e9 mesmo importante! Quando mais preparado e \u201cp\u00e9s na terra\u201d, maiores ser\u00e3o as hip\u00f3teses de ter um neg\u00f3cio capaz de crescer de forma sustent\u00e1vel.<\/p>\n<p>No caso de a sua ideia se ter afirmado nestas perguntas b\u00e1sicas, est\u00e1 na altura de passar ao n\u00edvel seguinte e perceber se ela tem o que \u00e9 preciso para se tornar um neg\u00f3cio a s\u00e9rio.<\/p>\n<ul>\n<li><strong>Quem s\u00e3o os concorrentes?<\/strong> Dever ser capaz de responder por que motivo um consumidor o deve preferir a si em rela\u00e7\u00e3o aos seus concorrentes e de que forma se distingue deles. Saiba tudo sobre os seus concorrentes: pre\u00e7os que praticam, maturidade no mercado, rela\u00e7\u00e3o com o cliente, pontos fortes e fracos. Conhecer os seus concorrentes vai tamb\u00e9m ajud\u00e1-lo a perceber mais sobre si pr\u00f3prio e sobre a sua ideia em rela\u00e7\u00e3o ao mercado.<\/li>\n<li><strong>Quais as carater\u00edsticas?<\/strong> Caso seja poss\u00edvel, apresente um prot\u00f3tipo do seu produto. Se ainda n\u00e3o o tiver, use imagens para dar uma ideia do seu aspeto. No caso de tratar-se de um servi\u00e7o, descreva os seus benef\u00edcios e o que est\u00e1 inclu\u00eddo na sua compra. Quanto mais tang\u00edvel for a ideia que apresenta, mais realista ser\u00e1 o feedback que vai receber.<\/li>\n<li><strong>O que dizem as pessoas que n\u00e3o gostam do seu produto?<\/strong> Quando se est\u00e1 a pensar come\u00e7ar um neg\u00f3cio \u00e9 f\u00e1cil ter feedback positivo porque normalmente come\u00e7amos por apresentar a ideia a familiares e amigos, que podem n\u00e3o ser as melhores pessoas para nos dar uma perspetiva realista e honesta acerca da nossa ideia. \u00c9 sempre bom come\u00e7ar pelo seu c\u00edrculo mais chegado (at\u00e9 porque provavelmente, estar\u00e1 mais \u00e0 vontade nessas primeiras vezes em que apresentar a ideia), mas \u00e9 tamb\u00e9m muito importante trabalhar a ideia com pessoas que n\u00e3o a acham particularmente boa e que fazem perguntas incomodativas acerca da sua consist\u00eancia. Podemos aprender muito com o feedback negativo. A ideia n\u00e3o \u00e9 desmotivar-se, mas aprender e evoluir. Pergunte o que n\u00e3o \u00e9 t\u00e3o bom na ideia, quais os pontos negativos e como pode melhorar. Aproveite para melhorar os seus argumentos de venda, o modelo de neg\u00f3cio ou o pr\u00f3prio produto.<\/li>\n<li><strong>Quanto lhe vai custar?<\/strong> Fa\u00e7a as contas e perceba quanto lhe vai custar criar o seu neg\u00f3cio. Fa\u00e7a um levantamento (realista, mesmo que \u201cdoa\u201d) de todas as despesas: renda, equipamento, software de gest\u00e3o, publicidade, pessoa, etc. S\u00f3 com uma ideia rigorosa das despesas \u00e9 que pode pensar em pedir o apoio do banco ou dos investidores que precisa para transformar a sua ideia num neg\u00f3cio lucrativo.<\/li>\n<\/ul>\n<\/div>\n<div class=\"seccao\">\n<p>O objetivo de come\u00e7ar com estas perguntas \u00e9 p\u00f4-lo a pensar realmente na aplica\u00e7\u00e3o pr\u00e1tica da sua ideia. Sem perder muito tempo nem investir muito dinheiro, este plano inicial \u2013 que tamb\u00e9m n\u00e3o tem de ser formal e pode ser feito no seu caderno \u2013 vai dar-lhe uma no\u00e7\u00e3o mais clara do verdadeiro potencial da sua ideia.<\/p>\n<p>Se algumas destas quest\u00f5es o fizeram perceber que ainda n\u00e3o est\u00e1 preparado para arrancar com um neg\u00f3cio, n\u00e3o significa que tem de fechar a porta \u00e0 sua ideia. Se os custos s\u00e3o demasiado altos, tente encontrar formas de os baixar. Se j\u00e1 existe muita concorr\u00eancia, tente perceber de que forma se pode distinguir. Ou\u00e7a, aprenda, repense.<\/p>\n<p>Depois de testar a sua ideia atrav\u00e9s destas perguntas, estar\u00e1 mais maduro para dar o passo seguinte e transform\u00e1-la no neg\u00f3cio dos seus sonhos.<\/p>\n<p>Qualquer que seja o tipo de cr\u00edtica que recebe \u2013 construtiva ou totalmente infundada \u2013 pode usar a experi\u00eancia para aprender e fortalecer a sua imagem junto dos clientes e seguidores. 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