{"id":6610,"date":"2024-03-28T18:25:25","date_gmt":"2024-03-28T18:25:25","guid":{"rendered":"https:\/\/phc24.yourcode-staging.com\/pt\/artigo\/garantir-que-a-informacao-certa-chega-a-pessoa-certa-sim-de-forma-organizada-e-tratada\/"},"modified":"2026-01-06T15:33:52","modified_gmt":"2026-01-06T15:33:52","slug":"informacao-certa-pessoa-certa","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/pt\/artigo\/informacao-certa-pessoa-certa","title":{"rendered":"Garantir que a informa\u00e7\u00e3o certa chega \u00e0 pessoa certa? Sim, de forma organizada e tratada"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;https:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/negocio_decisao.jpg&#8221; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;7%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;7%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; right_margin=&#8221;0&#8243; top_margin_phone=&#8221;20%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;10px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#383838&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;center&#8221; phone_text_alignment=&#8221;center&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\r\n<h2>Garantir que a informa\u00e7\u00e3o certa chega \u00e0 pessoa certa? Sim, de forma organizada e tratada<\/h2>\r\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; left_padding_tablet=&#8221;0%&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;0%&#8221; left_padding_phone=&#8221;0%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;0%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; class=&#8221;linhaTempoLeitura&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;horizontal&#8221; column_element_alignment=&#8221;center&#8221; column_element_spacing=&#8221;50px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]27 de Outubro 2023[\/vc_column_text][vc_column_text]Tempo de leitura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25px&#8221;][vc_column_text]\r\n\r\n<p>O avan\u00e7o tecnol\u00f3gico n\u00e3o d\u00e1 tr\u00e9guas: as empresas geram cada vez mais informa\u00e7\u00e3o e a gest\u00e3o eficiente e em tempo real imp\u00f5e-se como um fator cr\u00edtico de sucesso e competitividade.<\/p>\r\n<p><strong>Qual a import\u00e2ncia da informa\u00e7\u00e3o no ambiente empresarial atual?<br \/><\/strong><strong>H\u00e1 estrat\u00e9gias para aproveitar, ao m\u00e1ximo, esses recursos? <\/strong><\/p>\r\n<p>\u00c9 o que vamos dizer-lhe de seguida.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>A ERA DA INFORMA\u00c7\u00c3O<\/h2>\r\n<p>Hoje as empresas t\u00eam acesso a uma quantidade sem precedentes de informa\u00e7\u00e3o, proveniente das mais diversas fontes, como os pontos de contacto em <strong>m\u00faltiplos dispositivos<\/strong> com clientes atrav\u00e9s, por exemplo, de solu\u00e7\u00f5es de CRM ou transa\u00e7\u00f5es comerciais.<\/p>\r\n<p>Informa\u00e7\u00e3o convertida em dados que se transformam em <strong>insights<\/strong> valiosos, capazes de:<\/p>\r\n<ul>\r\n<li>Impulsionar decis\u00f5es estrat\u00e9gicas;<\/li>\r\n<li>Personalizar servi\u00e7os;<\/li>\r\n<li>Identificar tend\u00eancias emergentes.<\/li>\r\n<\/ul>\r\n<h2>VANTAGENS E DESVANTAGENS DA INFORMA\u00c7\u00c3O EM TEMPO REAL<\/h2>\r\n<p>A gest\u00e3o em tempo real permite aos gestores <strong>acompanhar e analisar<\/strong> dados \u00e0 medida que v\u00e3o sendo gerados. Isso, faz com que haja uma resposta imediata \u00e0 mudan\u00e7a.<\/p>\r\n<p>Um facto ainda mais relevante se pensarmos em setores como o retalho, a log\u00edstica ou as finan\u00e7as, \u00e1reas onde as decis\u00f5es baseadas em informa\u00e7\u00f5es atualizadas podem traduzir-se em <strong>vantagens competitivas<\/strong> significativas.<\/p>\r\n<p>A an\u00e1lise de informa\u00e7\u00e3o em tempo real na empresa destaca precocemente tanto problemas como oportunidades, o que d\u00e1 espa\u00e7o para ajustar a estrat\u00e9gia.<\/p>\r\n<p>Mas aten\u00e7\u00e3o: para l\u00e1 das oportunidades, \u00e9 preciso ter em conta os <strong>desafios<\/strong> que este enorme volume de informa\u00e7\u00e3o implica.<\/p>\r\n<p>A sobrecarga de informa\u00e7\u00e3o pode dificultar a identifica\u00e7\u00e3o dos dados mais relevantes, o que resulta em <strong>an\u00e1lises inconsistentes<\/strong>, al\u00e9m de exigir cuidados redobrados na <strong>prote\u00e7\u00e3o da informa\u00e7\u00e3o mais sens\u00edvel<\/strong> \u2013 n\u00e3o s\u00f3 a n\u00edvel externo como dentro da pr\u00f3pria empresa.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>ADAPTA\u00c7\u00c3O AO NEG\u00d3CIO: PODER AGIR QUANDO \u00c9 PRECISO<\/h2>\r\n<p>Para gerir o volume de informa\u00e7\u00e3o crescente e torn\u00e1-la acess\u00edvel \u2013 em tempo real \u2013 \u00e0 pessoa certa, os gestores devem, do seu lado, adotar tamb\u00e9m solu\u00e7\u00f5es que <strong>agreguem<\/strong>, <strong>integrem<\/strong> e <strong>disponibilizem a informa\u00e7\u00e3o<\/strong> certa para alcan\u00e7ar <strong>determinado objetivo<\/strong>.<\/p>\r\n<p>Um trabalho em cont\u00ednuo que o software de gest\u00e3o PHC CS tem vindo a aperfei\u00e7oar ao longo de 30 anos e que v\u00ea agora a sua <strong>efic\u00e1cia triplicada<\/strong>, explicada pela teoria \u201cmais mais, mais\u201d:<\/p>\r\n<h3><strong>1. Fluxos operacionais mais eficientes<\/strong><\/h3>\r\n<p>Os processos operacionais s\u00e3o \u00e1reas que exigem maior personaliza\u00e7\u00e3o, de forma a garantir o cumprimento de tarefas de forma correta no menor <strong>tempo<\/strong> e <strong>esfor\u00e7o<\/strong>. Recorrendo aos <em>workflows<\/em> operacionais, o PHC CS permite saber:<\/p>\r\n<p style=\"text-align: center;\"><strong>Que tipo de documentos<br \/><\/strong>ficam dispon\u00edveis num determinado circuito documental \u2013 por exemplo, ao fazer a c\u00f3pia de uma proposta s\u00f3 poder emitir faturas ou or\u00e7amentos;<br \/><strong>Quais os campos<\/strong><br \/>que ficam dispon\u00edveis para o utilizador, o que torna o lan\u00e7amento de artigos mais \u00e1gil \u2013 cada utilizador s\u00f3 consulta ou altera os campos previamente definidos.<\/p>\r\n<p><strong>Resultado?<br \/><\/strong><\/p>\r\n<ul>\r\n<li>Uma maior personaliza\u00e7\u00e3o nos processos operacionais;<\/li>\r\n<li>Garantir o acesso \u00e0 informa\u00e7\u00e3o que realmente importa;<\/li>\r\n<li>Dia a dia facilitado e redu\u00e7\u00e3o de erros.<\/li>\r\n<\/ul>\r\n<p>Saiba mais sobre <a href=\"https:\/\/youtu.be\/VDULaave1z8\" target=\"_blank\" rel=\"noopener\">fluxos operacionais no PHC CS.<\/a><\/p>\r\n<h3><strong><br \/>2. Pesquisas mais efetivas<\/strong><\/h3>\r\n<p>Reunir a informa\u00e7\u00e3o necess\u00e1ria significa conseguir resultados mais completos e precisos. Basta, para isso, usar e abusar das \u201ctags\u201d que agora o PHC CS disponibiliza atrav\u00e9s da possibilidade de utilizar uma refer\u00eancia interna configur\u00e1vel.<\/p>\r\n<p>Esta \u00e9 a melhor forma para <strong>identificar todos os documentos e dados<\/strong> de que precisa para deles retirar toda a informa\u00e7\u00e3o e comparativos necess\u00e1rios, al\u00e9m de poder rastrear e agregar facilmente toda a informa\u00e7\u00e3o.<\/p>\r\n<h3><strong>3. Filtros mais personalizados<\/strong><\/h3>\r\n<p>O PHC CS oferece a possibilidade de poder escolher mais rapidamente o filtro a utilizar e, desta forma, trazer os registos que s\u00e3o realmente importantes para as an\u00e1lises.<\/p>\r\n<p>Uma facilidade que garante maior <strong>flexibilidade e precis\u00e3o na an\u00e1lise<\/strong>, agilidade na tomada de decis\u00e3o e maior produtividade. Al\u00e9m de efici\u00eancia no processo, poupa tempo, evita erros, e tudo com impacto positivo nos resultados obtidos.<\/p>\r\n<p>Com o PHC CS, gerir a informa\u00e7\u00e3o \u00e9 f\u00e1cil, seguro e eficaz. Isto significa que, apesar dos desafios, \u00e9 poss\u00edvel retirar o m\u00e1ximo partido das oportunidades que ela traduz para o neg\u00f3cio.<\/p>\r\n<p>A gest\u00e3o eficiente dessas informa\u00e7\u00f5es em tempo real\u00a0faz parte do <strong>ADN do PHC CS<\/strong> e\u00a0permite \u00e0s organiza\u00e7\u00f5es a tomada de <strong>decis\u00f5es mais informadas<\/strong> e consistentes, a otimiza\u00e7\u00e3o das opera\u00e7\u00f5es e estar apto para se adaptar rapidamente \u00e0 mudan\u00e7a.<\/p>\r\n<p>Desta forma, as empresas podem, n\u00e3o s\u00f3,\u00a0 trabalhar com dados em tempos real, antecipar necessidades e alcan\u00e7ar um diferencial competitivo duradouro.<\/p>\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/phccs.net\/wp-content\/uploads\/2023\/08\/Filtros-personalizados_Device.png\" sizes=\"auto, (max-width: 1255px) 100vw, 1255px\" srcset=\"https:\/\/phccs.net\/wp-content\/uploads\/2023\/08\/Filtros-personalizados_Device.png 1255w, https:\/\/phccs.net\/wp-content\/uploads\/2023\/08\/Filtros-personalizados_Device-768x349.png 768w, https:\/\/phccs.net\/wp-content\/uploads\/2023\/08\/Filtros-personalizados_Device-150x68.png 150w\" alt=\"Filtros personalizados no PHC CS Web\" width=\"1255\" height=\"571\" \/><\/p>\r\n<h1><b>\u2234<\/b><\/h1>\r\n<p>A gest\u00e3o eficiente dessas informa\u00e7\u00f5es em tempo real permite \u00e0s organiza\u00e7\u00f5es a tomada de <strong>decis\u00f5es mais informadas <\/strong>e consistentes, <strong>otimizar<\/strong> as opera\u00e7\u00f5es e uma r\u00e1pida <strong>adapta\u00e7\u00e3o<\/strong> \u00e0 mudan\u00e7a.<\/p>\r\n<p>A gest\u00e3o correta da informa\u00e7\u00e3o faz parte do <strong>ADN do PHC CS<\/strong>, o que d\u00e1 \u00e0s empresas o poder de trabalhar com dados em tempos real, antecipar necessidades e alcan\u00e7ar um <strong>diferencial competitivo<\/strong> duradouro.<\/p>\r\n<p><strong>Quer ver o PHC CS em a\u00e7\u00e3o?<\/strong><br \/>Pe\u00e7a uma demonstra\u00e7\u00e3o hoje mesmo e descubra como \u00e9 que pode converter-se no maior aliado da gest\u00e3o do seu neg\u00f3cio:<\/p>\r\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; 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