{"id":6688,"date":"2024-03-28T18:25:39","date_gmt":"2024-03-28T18:25:39","guid":{"rendered":"https:\/\/phc24.yourcode-staging.com\/pt\/artigo\/exceder-as-expectativas-do-cliente-parte-1-as-potencialidades-do-crm\/"},"modified":"2026-01-06T15:10:34","modified_gmt":"2026-01-06T15:10:34","slug":"exceder-expectativas-cliente-parte1-crm","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/pt\/artigo\/exceder-expectativas-cliente-parte1-crm","title":{"rendered":"Exceder as expectativas do cliente, parte 1: as potencialidades do CRM"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”https:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/clientes_vendas.jpg” bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”7%” constrain_group_1=”yes” bottom_padding=”7%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” right_margin=”0″ top_margin_phone=”20%” text_color=”light” text_align=”left” row_border_radius=”10px” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#383838″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\r\n

Exceder as expectativas do cliente, parte 1: as potencialidades do CRM<\/h2>\r\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”linhaTempoLeitura”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”horizontal” column_element_alignment=”center” column_element_spacing=”50px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]27 de Outubro 2023[\/vc_column_text][vc_column_text]Tempo de leitura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”25px”][vc_column_text]\r\n\r\n

A jornada do cliente<\/strong> \u00e9 uma parte importante na estrat\u00e9gia de marketing de uma empresa, dado que ajuda a entender necessidades e a gerir expectativas, desenvolvendo estrat\u00e9gias eficazes para entender os seus clientes<\/strong> de forma mais clara.<\/p>\r\n

\u00c9 fundamental que o seu software de gest\u00e3o esteja preparado para garantir que tudo isto \u00e9 feito de forma r\u00e1pida, eficaz e, principalmente, com os melhores resultados<\/strong>.<\/p>\r\n

\u00a0<\/h2>\r\n

Dar ao cliente aquilo que ele precisa<\/h2>\r\n

A f\u00f3rmula \u00e9 simples: s\u00f3 conhecendo melhor o seu cliente \u00e9 poss\u00edvel ir ao encontro dos seus principais interesses.<\/p>\r\n

Para isso, \u00e9 necess\u00e1rio mapear o seu percurso<\/strong> na empresa, desde o primeiro momento. Algumas das etapas comuns da customer journey incluem:<\/p>\r\n

    \r\n
  1. Reconhecimento de um problema ou necessidade;<\/li>\r\n
  2. Pesquisa de op\u00e7\u00f5es;<\/li>\r\n
  3. Tomada de decis\u00e3o;<\/li>\r\n
  4. Aquisi\u00e7\u00e3o;<\/li>\r\n
  5. Utiliza\u00e7\u00e3o do produto ou servi\u00e7o;<\/li>\r\n
  6. \u00a0Avalia\u00e7\u00e3o da experi\u00eancia de compra.<\/li>\r\n<\/ol>\r\n

    \u00c0 medida que estes momentos v\u00e3o sendo descodificados \u00e9 poss\u00edvel simplificar<\/strong> o ciclo de vendas. Os entraves diminuem e \u00e9 assegurado um acompanhamento cuidado a quem compra.<\/p>\r\n

    O objetivo \u00e9 receber as informa\u00e7\u00f5es certas no momento certo \u2013 baseadas em experi\u00eancias e intera\u00e7\u00f5es anteriores \u2013 o que leva \u00e0 a\u00e7\u00e3o das equipas e, consequentemente, ao sucesso das vendas<\/strong>.<\/p>\r\n

    Conseguir integrar estes dados com as restantes \u00e1reas da empresa significa ter uma vis\u00e3o completa das a\u00e7\u00f5es dos clientes e no atendimento prestado e a possibilidade de melhor\u00e1-lo sempre que necess\u00e1rio.<\/p>\r\n

     <\/p>\r\n

    Bem-vindo ao mundo do CRM \u2013 Customer Relationship Management<\/h2>\r\n

    Alcan\u00e7ar produtividade m\u00e1xima para as suas equipas comerciais e de marketing: esta \u00e9 a grande diferen\u00e7a que uma ferramenta de CRM faz na empresa.<\/p>\r\n

    Executar a\u00e7\u00f5es de angaria\u00e7\u00e3o de novos clientes, automatizar a\u00e7\u00f5es de marketing, monitorizar a atividade da equipa de vendas com os atuais e potenciais clientes, analisar a informa\u00e7\u00e3o em tempo real, de forma a antecipar-se \u00e0 concorr\u00eancia e a reagir com a m\u00e1xima agilidade<\/strong> \u00e0s mudan\u00e7as do mercado.<\/p>\r\n

    Parece complicado. Por\u00e9m, com as ferramentas ideais tudo fica mais f\u00e1cil.<\/p>\r\n

    Principalmente se a informa\u00e7\u00e3o estiver centralizada<\/strong>, com acesso imediato ao hist\u00f3rico detalhado<\/strong> de cada contacto \u2013 propostas, pontos de intera\u00e7\u00e3o com cada \u00e1rea espec\u00edfica da empresa, produtos vendidos, visitas realizadas, novas perspetivas<\/strong>.<\/p>\r\n

    O CRM garante informa\u00e7\u00e3o valiosa sobre o seu neg\u00f3cio \u2013 evolu\u00e7\u00e3o das vendas e compara\u00e7\u00e3o com anos anteriores, lucro e rentabilidade de cada produto, total de visitas em n\u00famero e tempo despendido, total da atividade em curso<\/strong>.<\/p>\r\n

    O melhor de tudo \u00e9 que permite um planeamento mais eficaz dos recursos e uma melhor gest\u00e3o do tempo<\/strong> atrav\u00e9s do acesso constante \u00e0s agendas, controladas de forma autom\u00e1tica; e ao desempenho comercial das equipas de vendas.<\/p>\r\n

     <\/p>\r\n\r\n

    \"PHC\r\n
    CRM e controlo ao pormenor, no PHC CS<\/figcaption>\r\n<\/figure>\r\n

     <\/p>\r\n

    S\u00f3 assim conhece a real efic\u00e1cia<\/strong> das suas campanhas de marketing \u2013 n\u00famero de pessoas abrangidas, propostas efetuadas e valor potencial dos neg\u00f3cios baseados em campanhas \u2013, imprescind\u00edveis para a tomada de decis\u00f5es estrat\u00e9gicas<\/strong>.<\/p>\r\n

    \u00a0<\/h2>\r\n

    Elevar o desempenho das suas equipas de vendas com o PHC CS CRM<\/h2>\r\n

    Todos os pormenores contam quando o objetivo \u00e9 surpreender.
    Uma solu\u00e7\u00e3o de CRM permite tirar o m\u00e1ximo partido da automatiza\u00e7\u00e3o de a\u00e7\u00f5es de marketing<\/strong>, planeando lan\u00e7amentos de campanhas de produtos ou servi\u00e7os no tempo, anytime anywhere<\/em>.<\/p>\r\n

    Ela potencia e personaliza as a\u00e7\u00f5es de venda<\/strong>, dado que o departamento comercial sabe quando e como deve acompanhar o seu cliente, apresentando as melhores propostas, na altura ideal.
    Se por um lado ganha mais tempo para a capta\u00e7\u00e3o de novas oportunidades<\/strong>, por outro, as equipas t\u00eam os seus objetivos de venda e de progress\u00e3o clarificados, alinhados com os objetivos da empresa.<\/p>\r\n

    Ou seja, o mapeamento da jornada do cliente e a possibilidade de ir ao encontro das suas necessidades ajudam a definir as mais variadas estrat\u00e9gias, com um \u00fanico objetivo comum: ao conseguir mais e melhor neg\u00f3cio<\/strong>, todos ficam a ganhar.<\/p>\r\n

     <\/p>\r\n

    Procura uma solu\u00e7\u00e3o CRM \u00e0 medida da sua empresa?<\/strong>
    Com o PHC CS<\/a>, querer \u00e9 poder.<\/strong><\/p>\r\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” 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right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” 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column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” 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