







{"id":6695,"date":"2024-03-28T18:25:39","date_gmt":"2024-03-28T18:25:39","guid":{"rendered":"https:\/\/phc24.yourcode-staging.com\/pt\/artigo\/exceder-as-expectativas-do-cliente-parte-2-as-potencialidades-do-e-commerce\/"},"modified":"2026-01-06T15:11:01","modified_gmt":"2026-01-06T15:11:01","slug":"exceder-as-expectativas-do-cliente-parte-2-as-potencialidades-do-e-commerce","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/pt\/artigo\/exceder-as-expectativas-do-cliente-parte-2-as-potencialidades-do-e-commerce","title":{"rendered":"Exceder as expectativas do cliente, parte 2: as potencialidades do e-commerce"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;https:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/clientes_vendas.jpg&#8221; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;7%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;7%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; right_margin=&#8221;0&#8243; top_margin_phone=&#8221;20%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;10px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#383838&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; 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column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; left_padding_tablet=&#8221;0%&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;0%&#8221; left_padding_phone=&#8221;0%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;0%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; class=&#8221;linhaTempoLeitura&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;horizontal&#8221; column_element_alignment=&#8221;center&#8221; column_element_spacing=&#8221;50px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]27 de Outubro 2023[\/vc_column_text][vc_column_text]Tempo de leitura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25px&#8221;][vc_column_text]\n<p>A jornada do cliente \u00e9 uma parte importante na estrat\u00e9gia de marketing de uma empresa, porque que ajuda a entender necessidades e a gerir expectativas, desenvolvendo estrat\u00e9gias eficazes para compreender os seus clientes de forma mais clara. <\/p>\n<p><\/p>\n<h2>Como descodificar a jornada do cliente? <\/h2>\n<p>A f\u00f3rmula \u00e9 universal: s\u00f3 conhecendo melhor o seu cliente \u00e9 poss\u00edvel ir ao encontro daqueles que s\u00e3o os seus principais interesses. <\/p>\n<p>E desengane-se quem pensa que compreend\u00ea-la \u00e9 uma tarefa f\u00e1cil e linear. Na verdade, discodificar a jornada do cliente \u00e9 um processo complexo e \u00fanico para cada cliente mas que pode ser facilitado se forem tidos em conta alguns fatores: <\/p>\n<ul>\n<li>Cada cliente tem necessidades diferentes, e isso significa que as jornadas tamb\u00e9m podem ser diferentes; <\/li>\n<li>As etapas tamb\u00e9m variam consoante os clientes: se alguns podem pular etapas, outros h\u00e1 que podem regressar a etapas anteriores; <\/li>\n<li>\u00c9 necess\u00e1rio seguir o comportamento do cliente e n\u00e3o ficar focado naquilo que \u00e9 suposto acontecer; <\/li>\n<li>H\u00e1 estrat\u00e9gias de marketing e vendas personalizadas para diferentes tipos de clientes, tal como diferentes etapas da jornada; <\/li>\n<li>O p\u00f3s-venda \u00e9 t\u00e3o importante como o pr\u00e9-venda: s\u00f3 assim \u00e9 poss\u00edvel acompanhar o cliente, perceber como est\u00e1 a utilizar o produto\/servi\u00e7o e identificar oportunidades para garantir mais vendas; <\/p>\n<li>Ser flex\u00edvel pode fazer toda a diferen\u00e7a, dado que \u00e9 necess\u00e1rio incorporar rapidamente o feedback do cliente e readaptar a estrat\u00e9gia. <\/li>\n<\/ul>\n<p>Ou seja, a customer journey \u00e9 composta por v\u00e1rios momentos que variam consoante o cliente, o neg\u00f3cio, o tipo de empresa ou a sua dimens\u00e3o. <\/p>\n<p>Algumas das etapas mais habituais da jornada do cliente? <\/p>\n<p>Reconhecimento de um problema ou necessidade, pesquisa das op\u00e7\u00f5es dispon\u00edveis, tomada de decis\u00e3o, aquisi\u00e7\u00e3o, utiliza\u00e7\u00e3o do produto ou servi\u00e7o, avalia\u00e7\u00e3o da experi\u00eancia de compra, para destacar apenas alguns. <\/p>\n<p><\/p>\n<h2>Novas oportunidades, novos mercados: um mundo por explorar<\/h2>\n<p>Dois anos depois do boom dos \u00faltimos anos, o INE identificou um crescimento na taxa de utiliza\u00e7\u00e3o do e-commerce de 5,2 pontos percentuais em 2021, face a 2020. <\/p>\n<p>Mas h\u00e1 mais: um estudo de mercado revelado pela Mondial Relay tamb\u00e9m demonstrou que atualmente 71% dos portugueses fizeram compras online. H\u00e1 previs\u00f5es de que que nos pr\u00f3ximos cinco anos, as vendas mundiais no com\u00e9rcio eletr\u00f3nico estejam pr\u00f3ximas de duplicar o seu valor. <\/p>\n<p>Muito mais do que criar campanhas e promover novos produtos, os clientes querem ter respostas r\u00e1pidas e eficientes, seja para acompanhar uma encomenda ou poder fazer uma troca, por exemplo. <\/p>\n<p>Ir ao encontro dos desejos do cliente n\u00e3o s\u00f3 melhora a experi\u00eancia da compra como ajuda a personalizar a compra de cada um, disponibilizar v\u00e1rias op\u00e7\u00f5es de pagamento, ter em conta o local ou o hor\u00e1rio das entregas e muito mais. <\/p>\n<p>Com o PHC CS, a sua loja online \u00e9 controlada ao segundo e contempla todos os pormenores. <\/p>\n<p><\/p>\n\n<img decoding=\"async\" src=\"https:\/\/phccs.net\/wp-content\/uploads\/2023\/07\/Dashboards-E-Commerce.png\" alt=\"Dashboard de E-commerce\">\n\n<p><\/p>\n<p>\u00c9 tudo isto que pode encontrar na solu\u00e7\u00e3o PHC CS E-Commerce B2C, destinada \u00e0 venda a consumidores finais: uma loja online com templates prontos a usar e adaptados a cada \u00e1rea de neg\u00f3cio, m\u00e9todos de pagamento seguros e uma gest\u00e3o de stocks em tempo real. <\/p>\n<p>Sabia que o Plano de Recupera\u00e7\u00e3o e Resili\u00eancia contempla apoios \u00e0 internacionaliza\u00e7\u00e3o das PME atrav\u00e9s do com\u00e9rcio eletr\u00f3nico? As empresas interessadas em aderir \u00e0 Internacionaliza\u00e7\u00e3o via E-commerce ou pretendem receber informa\u00e7\u00f5es sobre este programa, devem contactar o IAPMEI, a Estrutura de Miss\u00e3o Portugal Digital ou a AICEP. <\/p>\n<p><\/p>\n<h2>Com as solu\u00e7\u00f5es de E-commerce do PHC CS, aumentar as vendas est\u00e1 nas suas m\u00e3os<\/h2>\n<p>Todos os pormenores contam quando o objetivo \u00e9 surpreender. <\/p>\n<p>As solu\u00e7\u00f5es de e-commerce do PHC CS permitem-lhe proporcionar uma experi\u00eancia memor\u00e1vel a clientes, esteja onde estiver. <\/p>\n<p>Uma gest\u00e3o de stocks e encomendas eficaz em tempo real, bem como de m\u00e9todos de pagamento flex\u00edveis, preparada para dar resposta \u00e0 nova regula\u00e7\u00e3o de IVA do e-commerce, na Uni\u00e3o Europeia, seja em B2B ou B2C. <\/p>\n<p>O PHC CS E-Commerce B2B tem um acesso exclusivo a clientes empresariais, numa \u00f3tica de self-service, com acesso ao cat\u00e1logo de artigos para efetuarem as suas encomendas, acesso \u00e0 sua conta-corrente e a possibilidade de pagarem as suas faturas com diversos modos de pagamento em tempo real. <\/p>\n<p>Esta solu\u00e7\u00e3o adapta-se perfeitamente \u00e0s necessidades da sua empresa e permite executar a\u00e7\u00f5es de marketing mais eficazes, sin\u00f3nimo de que d\u00e1 tempo a ganhar aos gestores, fundamental para a capta\u00e7\u00e3o de novos neg\u00f3cios e novos clientes. <\/p>\n<p><\/p>\n<p>Procura uma solu\u00e7\u00e3o de e-commerce que se adapte \u00e0 sua empresa? <\/p>\n<p>Com o PHC CS, querer \u00e9 poder. <\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; 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