{"id":6812,"date":"2024-03-28T19:15:08","date_gmt":"2024-03-28T19:15:08","guid":{"rendered":"https:\/\/phc24.yourcode-staging.com\/pt\/artigo\/logistica-e-distribuicao-4-0-como-aproveitar-os-beneficios-da-digitalizacao\/"},"modified":"2026-01-06T15:09:08","modified_gmt":"2026-01-06T15:09:08","slug":"logistica-distribuicao-tirar-partido-digitalizacao","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/pt\/artigo\/logistica-distribuicao-tirar-partido-digitalizacao","title":{"rendered":"Log\u00edstica e Distribui\u00e7\u00e3o: a digitaliza\u00e7\u00e3o do setor"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”17579″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”7%” constrain_group_1=”yes” bottom_padding=”7%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” right_margin=”0″ top_margin_phone=”20%” text_color=”light” text_align=”left” row_border_radius=”10px” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#383838″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\n

Log\u00edstica e Distribui\u00e7\u00e3o: a digitaliza\u00e7\u00e3o do setor<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”linhaTempoLeitura”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”horizontal” column_element_alignment=”center” column_element_spacing=”50px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]27 de Outubro 2023[\/vc_column_text][vc_column_text]Tempo de leitura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”25px”][vc_column_text]As mudan\u00e7as s\u00e3o constantes e, por vezes, abruptas. Mas como podem as empresas do setor de Log\u00edstica e Distribui\u00e7\u00e3o tirar partido da digitaliza\u00e7\u00e3o? \u00c9 o que vamos ficar a saber neste artigo.<\/p>\n

Pandemia: um momento de viragem<\/strong><\/h2>\n

A pandemia de COVID-19 acelerou mudan\u00e7as profundas no mundo e o setor da log\u00edstica e distribui\u00e7\u00e3o n\u00e3o \u00e9 exce\u00e7\u00e3o. Este \u00e9 um setor estrat\u00e9gico e essencial para a sociedade. A digitaliza\u00e7\u00e3o tem sido determinante para assegurar competitividade e controlo rigoroso da cadeia de abastecimento, potenciando a adapta\u00e7\u00e3o das empresas aos desafios atuais.<\/p>\n

Impacto da pandemia no setor de Log\u00edstica e Distribui\u00e7\u00e3o<\/strong><\/h2>\n

Este foi um dos setores mais afetados pela pandemia, uma vez que a transi\u00e7\u00e3o r\u00e1pida de um modelo de consumo presencial para o online exigiu mudan\u00e7as profundas. Ferramentas tecnol\u00f3gicas desempenharam um papel essencial, ao possibilitar que as empresas adotassem medidas preventivas e novos processos de forma eficiente. Tornando, assim, a tecnologia uma pe\u00e7a central no desenvolvimento de cadeias de abastecimento robustas e \u00e1geis.<\/p>\n

De acordo com o Observat\u00f3rio de Tend\u00eancias, 57% dos portugueses aumentaram as suas compras online nos seis primeiros meses da pandemia. O e-commerce em Portugal cresceu entre 150% e 170% desde mar\u00e7o de 2020.<\/p>\n

Novas tecnologias, setor renovado<\/strong><\/h2>\n

O aumento da conectividade entre pessoas e bens, aliado ao uso de softwares avan\u00e7ados, permitiu \u00e0s empresas melhorar a efici\u00eancia e a produtividade. Solu\u00e7\u00f5es personalizadas para o setor devem continuar a surgir nos pr\u00f3ximos anos, tornando a transforma\u00e7\u00e3o digital das empresas<\/a> essencial para a sua competitividade.<\/p>\n

Satya Nadella, CEO da Microsoft, resumiu esta transforma\u00e7\u00e3o afirmando que assistimos a “dois anos de transforma\u00e7\u00e3o digital em dois meses”. Este avan\u00e7o r\u00e1pido foi fundamental para a continuidade das opera\u00e7\u00f5es no setor.<\/p>\n

Desafios e benef\u00edcios da digitaliza\u00e7\u00e3o<\/strong><\/h2>\n
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  1. Automatiza\u00e7\u00e3o de invent\u00e1rios:<\/strong> A gest\u00e3o precisa dos invent\u00e1rios em tempo real \u00e9 cada vez mais necess\u00e1ria. Com recurso a um software de gest\u00e3o, como o PHC CS Log\u00edstica e Distribui\u00e7\u00e3o, \u00e9 poss\u00edvel visualizar o conte\u00fado detalhado dos armaz\u00e9ns e organizar os produtos de forma eficiente. A automatiza\u00e7\u00e3o reduz o tempo e o esfor\u00e7o necess\u00e1rios para controlar os stocks, aumentando a precis\u00e3o em at\u00e9 89%, segundo relat\u00f3rios da McKinsey.<\/li>\n
  2. Efici\u00eancia no armaz\u00e9m:<\/strong> A digitaliza\u00e7\u00e3o dos processos de armaz\u00e9m, com simula\u00e7\u00f5es em 3D e visualiza\u00e7\u00f5es detalhadas, permite uma gest\u00e3o otimizada dos produtos e prazos de entrega. A integra\u00e7\u00e3o de solu\u00e7\u00f5es como o PHC CS possibilita o monitoramento de todo o fluxo de pedidos, assegurando uma opera\u00e7\u00e3o mais \u00e1gil e produtiva.<\/li>\n
  3. Previs\u00f5es e expedi\u00e7\u00e3o:<\/strong> A an\u00e1lise avan\u00e7ada de dados permite prever a procura e otimizar rotas de distribui\u00e7\u00e3o, o que \u00e9 fundamental para reduzir custos e melhorar a efici\u00eancia log\u00edstica. Ferramentas que permitem agrupar pedidos por crit\u00e9rios, como c\u00f3digo postal ou data de entrega, proporcionam ainda mais flexibilidade \u00e0s empresas.<\/li>\n
  4. Controlo de documentos e circuitos:<\/strong> A digitaliza\u00e7\u00e3o dos documentos log\u00edsticos garante rastreabilidade e efici\u00eancia nos processos de entrada e sa\u00edda de mercadorias. A automatiza\u00e7\u00e3o documental reduz erros e acelera a movimenta\u00e7\u00e3o de mercadorias, facilitando a gest\u00e3o de faturas, guias de transporte e outros documentos essenciais.<\/li>\n
  5. Log\u00edstica: um novo ciclo se inicia:<\/strong> O setor da log\u00edstica est\u00e1 a passar por uma verdadeira mudan\u00e7a, impulsionada pela necessidade de digitaliza\u00e7\u00e3o. Empresas que adotam solu\u00e7\u00f5es tecnol\u00f3gicas avan\u00e7adas conseguem melhorar o seu dia a dia, aumentar a produtividade e otimizar os recursos, assegurando maior competitividade no mercado global.<\/li>\n<\/ol>\n

    A digitaliza\u00e7\u00e3o \u00e9 um fator crucial para a sobreviv\u00eancia e o crescimento das empresas, nomeadamente as que operam no setor de log\u00edstica e distribui\u00e7\u00e3o no cen\u00e1rio atual. Ao adotar um software de gest\u00e3o, as empresas podem aumentar significativamente a efici\u00eancia, reduzir custos e oferecer servi\u00e7os de maior qualidade.<\/p>\n

    Com a digitaliza\u00e7\u00e3o, a log\u00edstica e distribui\u00e7\u00e3o tornam-se n\u00e3o apenas mais \u00e1geis, mas tamb\u00e9m mais preparadas para enfrentar futuros desafios.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” 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tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”w-auto historyBack pointer” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”369″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”#”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”pointer historyBack” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Voltar atr\u00e1s<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” 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