{"id":6846,"date":"2024-03-28T19:15:15","date_gmt":"2024-03-28T19:15:15","guid":{"rendered":"https:\/\/phc24.yourcode-staging.com\/pt\/artigo\/prr-e-transformacao-digital-empresas-mais-competitivas\/"},"modified":"2024-04-10T22:14:14","modified_gmt":"2024-04-10T22:14:14","slug":"o-prr-e-transformacao-digital-torne-a-sua-empresa-mais-competitiva","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/pt\/artigo\/o-prr-e-transformacao-digital-torne-a-sua-empresa-mais-competitiva","title":{"rendered":"PRR e transforma\u00e7\u00e3o digital: empresas mais competitivas"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;https:\/\/phcsoftware.com\/pt\/wp-content\/uploads\/sites\/3\/2024\/03\/negocio_decisao.jpg&#8221; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;7%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;7%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; right_margin=&#8221;0&#8243; top_margin_phone=&#8221;20%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;10px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#383838&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; 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column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; left_padding_tablet=&#8221;0%&#8221; constrain_group_4=&#8221;yes&#8221; right_padding_tablet=&#8221;0%&#8221; left_padding_phone=&#8221;0%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;0%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; class=&#8221;linhaTempoLeitura&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;horizontal&#8221; column_element_alignment=&#8221;center&#8221; column_element_spacing=&#8221;50px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]27 de Outubro 2023[\/vc_column_text][vc_column_text]Tempo de leitura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25px&#8221;][vc_column_text]<p><\/p>\n\n\n<\/p>\n<p>Muito se tem falado do Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR) mas a import\u00e2ncia que representa para a transforma\u00e7\u00e3o digital do Pa\u00eds prova que ainda h\u00e1 bastante por dizer&#8230; e por fazer, agora que a Comiss\u00e3o Europeia deu parecer positivo ao primeiro pedido de pagamento de 553 milh\u00f5es de euros em subs\u00eddio e 609 milh\u00f5es em empr\u00e9stimo.<\/p>\n<p>Enquanto acelera a recupera\u00e7\u00e3o econ\u00f3mica face aos efeitos adversos da pandemia, promove reformas e investimentos estruturais que visam aumentar a competitividade da economia e a sua resili\u00eancia perante futuros choques externos.<\/p>\n<p>J\u00e1 ningu\u00e9m duvida de que a transi\u00e7\u00e3o digital veio para ficar.<\/p>\n<h2>\u00a0<\/h2>\n<h2><b style=\"font-family: inherit; font-size: clamp(1.25rem, 2.5vw, 2.188rem); font-style: inherit;\">Plano Recupera\u00e7\u00e3o e Resili\u00eancia: a digitaliza\u00e7\u00e3o \u00e9 um assunto de todos<\/b><\/h2>\n<p>Para al\u00e9m de participar ativamente na digitaliza\u00e7\u00e3o do Pa\u00eds \u2013 pessoas, empresas e Estado \u2013 o Plano de Recupera\u00e7\u00e3o e Resili\u00eancia \u00e9 a resposta ideal para dar apoio aos objetivos digitais e, assim, conseguir tornar o seu neg\u00f3cio mais competitivo e rent\u00e1vel.<\/p>\n<p>Permitindo o acesso ao conhecimento e aos meios tecnol\u00f3gicos digitais, capazes de promover:<\/p>\n<ul>\n<li>A moderniza\u00e7\u00e3o do trabalho e dos processos de produ\u00e7\u00e3o;<\/li>\n<li>A desmaterializa\u00e7\u00e3o dos fluxos de trabalho;<\/li>\n<li>A mitiga\u00e7\u00e3o dos d\u00e9fices de compet\u00eancias na utiliza\u00e7\u00e3o das tecnologias digitais;<\/li>\n<li>Abranger de forma equilibrada mulheres e homens;<\/li>\n<li>A incorpora\u00e7\u00e3o de ferramentas e metodologias de teletrabalho;<\/li>\n<li>A cria\u00e7\u00e3o de novos canais digitais de comercializa\u00e7\u00e3o de produtos e servi\u00e7os;<\/li>\n<li>A ado\u00e7\u00e3o de uma cultura de experimenta\u00e7\u00e3o e inova\u00e7\u00e3o;<\/li>\n<li>Refor\u00e7o do ecossistema de empreendedorismo nacional e a incorpora\u00e7\u00e3o de tecnologias disruptivas nas suas propostas de valor das empresas.<\/li>\n<\/ul>\n<p>A acelera\u00e7\u00e3o digital trouxe novas oportunidades para as empresas e, segundo o Portugal Digital, 51% delas t\u00eam perspetivas de crescimento.<\/p>\n<p>Boas not\u00edcias para um Pa\u00eds cujo tecido empresarial \u00e9 composto 99,9% por PME. \u00c9 necess\u00e1rio dotar as pessoas de compet\u00eancias digitais em \u00e1reas como a agricultura, a restaura\u00e7\u00e3o, a cultura, o t\u00eaxtil, a sa\u00fade, o imobili\u00e1rio, entre tantas outras. Todos os setores, de acordo com a sua natureza e necessidades, assistiram \u00e0 incorpora\u00e7\u00e3o de tecnologias de informa\u00e7\u00e3o e m\u00e9todos que catalisem a transi\u00e7\u00e3o digital nas suas organiza\u00e7\u00f5es.<\/p>\n<p>Para Vanda de Jesus, diretora executiva do Portugal Digital: \u201cN\u00e3o existe uma receita \u00fanica para um processo de digitaliza\u00e7\u00e3o de sucesso nas PME, mas uma das principais miss\u00f5es do Portugal Digital \u00e9 mitigar desigualdades no acesso, na execu\u00e7\u00e3o e na ado\u00e7\u00e3o de novas tecnologias, nomeadamente atrav\u00e9s das estrat\u00e9gias de apoio \u00e0 capacita\u00e7\u00e3o digital dos seus l\u00edderes e colaboradores.\u201d<\/p>\n<script type=\"text\/javascript\" src=\"https:\/\/ma.zoho.eu\/js\/zc.iframe.js\"><\/script>\n<iframe loading=\"lazy\" frameborder=\"0\" id=\"iframewin\" width=\"100%\" height=\"600px\" src=\"https:\/\/phcs-zc1.maillist-manage.eu\/ua\/Optin?od=12ba7e38e36c&#038;zx=14ac873e21&#038;tD=1e99bd2fb03c1ed&#038;sD=1e99bd2fb0b27af\"><\/iframe>\n<p><\/p>\n<h2><b>Transforma\u00e7\u00e3o digital das pessoas e, principalmente, das pequenas e m\u00e9dias empresas<\/b><\/h2>\n<p>Em 2020, segundo o estudo de Economia Digital em Portugal da ACEPI e da IDC, apesar de 60% das empresas portuguesas estavam presentes na internet, apenas 27% desenvolveram e-commerce e s\u00f3 25% faziam algum tipo de integra\u00e7\u00e3o da loja f\u00edsica com a loja online. Em 2019, eram apenas 39% as que tinham presen\u00e7a na Internet.<\/p>\n<p>Para Vanda de Jesus, a evolu\u00e7\u00e3o tem sido r\u00e1pida e positiva, mas ainda existem obst\u00e1culos a assinalar: \u201c\u00c9 um crescimento muito significativo num prazo curto de tempo, mas h\u00e1 que compreender as principais barreiras \u00e0 implementa\u00e7\u00e3o de solu\u00e7\u00f5es de transforma\u00e7\u00e3o digital nas empresas portuguesas, para conseguirmos continuar a apoi\u00e1-las e potenci\u00e1-las, sem deixar nenhuma para tr\u00e1s. S\u00e3o assinalados como principais obst\u00e1culos os custos elevados, a cultura organizacional e a escassez de pessoas necess\u00e1rias.\u201d<\/p>\n<p>Hoje sabemos que dotar o tecido empresarial portugu\u00eas de compet\u00eancias digitais \u00e9 muito mais do que garantir que as empresas entrem no mundo do com\u00e9rcio digital. \u00c9 necess\u00e1rio alargar os horizontes e dar amplitude a um futuro mais competitivo e global.<\/p>\n<p>Os <a href=\"https:\/\/phcsoftware.com\/business-at-speed\/plano-de-recuperacao-e-resiliencia-abertas-as-candidaturas-para-50-bairros-comerciais-digitais\/\" target=\"_blank\" rel=\"noopener\">Bairros Comerciais Digitais<\/a> s\u00e3o exemplo disso mesmo: com o foco na transforma\u00e7\u00e3o digital dos operadores econ\u00f3micos e dos seus modelos de neg\u00f3cio, esta \u00e9 apenas uma das muitas medidas catalisadoras do crescimento econ\u00f3mico que o PRR contempla.<\/p>\n<p>De forma a fomentar a consci\u00eancia e os objetivos digitais em v\u00e1rias frentes, a estrat\u00e9gia do <a href=\"https:\/\/portugaldigital.gov.pt\/\" target=\"_blank\" rel=\"noopener\">Portugal Digital<\/a> est\u00e1 assente no investimento em espa\u00e7os para a experimenta\u00e7\u00e3o de novas tecnologias em Portugal, na capacita\u00e7\u00e3o e requalifica\u00e7\u00e3o das pessoas e para fomentar uma mudan\u00e7a de mindset nos l\u00edderes das empresas portuguesas, que t\u00eam o papel essencial de impulsionar a transi\u00e7\u00e3o digital das suas organiza\u00e7\u00f5es.<\/p>\n<p>S\u00f3 assim, as metas definidas para os apoios \u00e0s PME portuguesas ser\u00e3o atingidas mais rapidamente. E conseguem abranger v\u00e1rias \u00e1reas atrav\u00e9s do acesso \u00e0 inova\u00e7\u00e3o, do investimento em novas tecnologias, da internacionaliza\u00e7\u00e3o via e-commerce, das certifica\u00e7\u00f5es de ciberseguran\u00e7a, acessibilidade, usabilidade e sustentabilidade, entre muitas outras formas de apoio. Raz\u00f5es de peso que fazem Vanda de Jesus acreditar que \u201ceste \u00e9 o caminho certo\u201d.<\/p>\n<p>Sabe qual o <a href=\"https:\/\/phcsoftware.com\/business-at-speed\/maturidade-digital\/\" target=\"_blank\" rel=\"noopener\">\u00cdndice de Maturidade Digital<\/a> da sua empresa? Antes de descobrir quais as ferramentas digitais de que a sua empresa precisa, deve saber qual o potencial da sua organiza\u00e7\u00e3o em termos digitais e, s\u00f3 depois, definir as suas prioridades.<\/p>\n<p>A pensar nisso, o Portugal Digital disponibiliza a possibilidade de fazer esta <a href=\"https:\/\/portugaldigital.gov.pt\/avaliar-a-maturidade-digital-e-certificar-a-sua-empresa\/avaliacao-da-maturidade-digital\/\" target=\"_blank\" rel=\"noopener\">avalia\u00e7\u00e3o<\/a> de forma r\u00e1pida e inequ\u00edvoca, permitindo ao empres\u00e1rio ganhar tempo na hora de fazer o planeamento estrat\u00e9gico do seu modelo de neg\u00f3cio.<\/p>\n<p>\u00a0<\/p>\n<h2><b>\u00a0\u201cA ado\u00e7\u00e3o de softwares de gest\u00e3o em tudo se relaciona com produtividade\u201d<\/b><\/h2>\n<p>Empresas mais digitais, s\u00e3o empresas mais competitivas, mais produtivas e mais eficientes. Algo que resulta numa mais-valia para todos, \u201ctanto para as empresas que ganham capacidade de implementar estrat\u00e9gias digitais e flexibilidade para integrar novas tecnologias, como para os colaboradores que estar\u00e3o mais bem preparados e com maior garantia de empregabilidade para o seu futuro\u201d.<\/p>\n<p>Palavras de Vanda de Jesus num webinar recente que a PHC Software organizou para os seus Parceiros, alusivo precisamente ao tema \u201cA transi\u00e7\u00e3o digital e o PRR\u201d.<\/p>\n<p>Ela acredita que o primeiro passo \u00e9 impulsionar o mindset de mudan\u00e7a e inova\u00e7\u00e3o.<\/p>\n<p>\u00c9 fundamental que as empresas vejam na meta digital e na implementa\u00e7\u00e3o de um software de gest\u00e3o o impulso necess\u00e1rio para responder \u00e0s exig\u00eancias a que o novo paradigma obriga: \u201cA ado\u00e7\u00e3o de softwares de gest\u00e3o em tudo se relaciona com produtividade. \u00c0 capacidade de incorpora\u00e7\u00e3o de melhores n\u00edveis de automa\u00e7\u00e3o acresce ainda a capacidade de medi\u00e7\u00e3o atrav\u00e9s de uma camada sempre presente de reports e dashboards que possibilitam avaliar diversos indicadores relevantes.\u201d<\/p>\n<p>\u00c9 relevante relembrar que os softwares de gest\u00e3o acumulam experi\u00eancias de d\u00e9cadas de desenvolvimento e que tal pode ser traduzido como uma mais-valia para as empresas adotantes, que poder\u00e3o num \u00fanico instante aumentar significativamente a sua maturidade de opera\u00e7\u00e3o e gest\u00e3o, o que torna estes softwares verdadeiros catalisadores da mudan\u00e7a digital das empresas: \u201cMuita da oferta aparece no mercado em modelo SaaS (Software as a Service), o que reduz significativamente tanto o ciclo de vida como os custos de ado\u00e7\u00e3o, uma vez que as empresas n\u00e3o necessitam de ter nem manter infraestruturas para a sua instala\u00e7\u00e3o.\u201c<\/p>\n<p>Afinal, o sucesso n\u00e3o \u00e9 uma quest\u00e3o de sorte ou azar, mas sim de decis\u00f5es certas tomadas nas alturas certas.<\/p>\n<p>A transforma\u00e7\u00e3o digital n\u00e3o \u00e9 algo long\u00ednquo, est\u00e1 a acontecer neste momento e \u00e9 responsabilidade de todos. Pressup\u00f5e um desafio sem precedentes, a garantia de maior efici\u00eancia e produtividade das suas pessoas, da capacidade para internacionalizarem as suas opera\u00e7\u00f5es.<\/p>\n<p>As empresas que n\u00e3o conseguirem adaptar-se \u00e0 nova realidade ir\u00e3o ficar para tr\u00e1s atrav\u00e9s de tecnologias disruptivas dispon\u00edveis. O PRR permite usufruir de um conjunto de apoios que colocar\u00e3o a sua empresa na linha da frente para uma sociedade mais digitalizada.<\/p>\n<p>Saiba como executar o seu <a href=\"https:\/\/phcsoftware.com\/business-at-speed\/fundos-europeus-sistema-de-incentivos\/\" target=\"_blank\" rel=\"noopener\">projeto de sistema de incentivos<\/a> e fa\u00e7a do <a href=\"https:\/\/recuperarportugal.gov.pt\/\" target=\"_blank\" rel=\"noopener\">Plano de Recupera\u00e7\u00e3o e Resili\u00eancia<\/a> o seu melhor investimento&#8230;.<\/p>\n<p>\n\n\n<p><\/p>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; 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