{"id":6886,"date":"2024-03-28T19:15:24","date_gmt":"2024-03-28T19:15:24","guid":{"rendered":"https:\/\/phc24.yourcode-staging.com\/pt\/artigo\/a-digitalizacao-e-um-pilar-de-sustentabilidade-com-impacto-num-contexto-de-crise-energetica-internacional\/"},"modified":"2024-10-22T16:29:03","modified_gmt":"2024-10-22T16:29:03","slug":"transformacao-digital-e-sustentabilidade-desafios-e-oportunidades","status":"publish","type":"artigo","link":"https:\/\/phcsoftware.com\/pt\/artigo\/transformacao-digital-e-sustentabilidade-desafios-e-oportunidades","title":{"rendered":"Transforma\u00e7\u00e3o digital e sustentabilidade: desafios e oportunidades"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”17514″ bg_position=”right center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”7%” constrain_group_1=”yes” bottom_padding=”7%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” right_margin=”0″ top_margin_phone=”20%” text_color=”light” text_align=”left” row_border_radius=”10px” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#383838″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Artigo[\/vc_column_text][vc_column_text]\r\n

A transforma\u00e7\u00e3o digital e a sustentabilidade empresarial: desafios e oportunidades<\/h2>\r\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”linhaTempoLeitura”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”horizontal” column_element_alignment=”center” column_element_spacing=”50px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]27 de Outubro 2023[\/vc_column_text][vc_column_text]Tempo de leitura: 5min[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”25px”][vc_column_text]\r\n

Com as exig\u00eancias ambientais cada vez mais presentes, as empresas enfrentam o desafio de se tornarem mais humanizadas e adaptadas \u00e0s novas tend\u00eancias. Neste cen\u00e1rio, a ado\u00e7\u00e3o de pol\u00edticas de sustentabilidade continua a ser uma das grandes prioridades no mundo dos neg\u00f3cios, especialmente num contexto de transforma\u00e7\u00e3o digital<\/a>.<\/p>\r\n

Embora possam parecer t\u00f3picos distintos, a sustentabilidade e a digitaliza\u00e7\u00e3o est\u00e3o profundamente ligadas. Empresas que adotam a sustentabilidade como parte dos seus valores e a\u00e7\u00f5es ganham mais do que uma boa reputa\u00e7\u00e3o. De acordo com Pavel Ram\u00edrez, uma das principais vozes da sustentabilidade em Espanha, o compromisso com pr\u00e1ticas sustent\u00e1veis deve ser encarado como um investimento de longo prazo, que preserva e fortalece o ecossistema empresarial.<\/p>\r\n

A import\u00e2ncia de uma pol\u00edtica transversal<\/strong><\/h2>\r\n

Para que a sustentabilidade seja efetiva, \u00e9 crucial que as empresas apliquem uma pol\u00edtica transversal. Isto significa alinhar as opera\u00e7\u00f5es e estrat\u00e9gias corporativas com princ\u00edpios globais, como os Objetivos de Desenvolvimento Sustent\u00e1vel (ODS) da ONU, que incluem o respeito pelos direitos humanos, normas laborais e a luta contra a corrup\u00e7\u00e3o.<\/p>\r\n

Nesse sentido, a transforma\u00e7\u00e3o digital desempenha um papel central ao permitir que as empresas otimizem processos e adotem solu\u00e7\u00f5es tecnol\u00f3gicas que favore\u00e7am uma gest\u00e3o sustent\u00e1vel. A digitaliza\u00e7\u00e3o possibilita o uso de dados integrados para tomar decis\u00f5es mais r\u00e1pidas e eficientes, ajudando a superar os obst\u00e1culos enfrentados na implementa\u00e7\u00e3o de medidas sustent\u00e1veis.<\/p>\r\n

Digitaliza\u00e7\u00e3o e sustentabilidade: principais impactos<\/strong><\/h2>\r\n

Embora as ferramentas digitais, como sistemas de gest\u00e3o empresarial (ERP), n\u00e3o cubram todos os aspetos de uma pol\u00edtica de sustentabilidade, elas facilitam a implementa\u00e7\u00e3o de a\u00e7\u00f5es vi\u00e1veis. Um exemplo disso \u00e9 a capacidade de integrar informa\u00e7\u00f5es de diferentes departamentos, permitindo uma an\u00e1lise de dados mais profunda e uma comunica\u00e7\u00e3o eficiente entre setores.<\/p>\r\n

Al\u00e9m disso, a digitaliza\u00e7\u00e3o contribui para a economia de energia e a promo\u00e7\u00e3o do teletrabalho, uma pr\u00e1tica cada vez mais comum. Segundo dados do INE, mais de 20% da popula\u00e7\u00e3o empregada em Portugal trabalhou a partir de casa no segundo trimestre de 2022, contribuindo para a redu\u00e7\u00e3o de custos e do impacto ambiental.<\/p>\r\n

\u201cA digitaliza\u00e7\u00e3o \u00e9 atualmente um pilar da sustentabilidade que tem, sem d\u00favida, um\u00a0grande impacto num contexto de crise e desigualdade energ\u00e9tica internacional\u201d<\/p>\r\n

Pavel Ram\u00edrez – Top voices da sustentabilidade Linkedin<\/p>\r\n

O papel do com\u00e9rcio eletr\u00f3nico na sustentabilidade<\/strong><\/h2>\r\n

Outro exemplo de como a digitaliza\u00e7\u00e3o e a sustentabilidade est\u00e3o conectadas \u00e9 o crescimento do com\u00e9rcio eletr\u00f3nico. Ao incentivar o consumo de produtos locais, o e-commerce fortalece a economia regional, gerando empregos e oportunidades ao longo de toda a cadeia de valor.<\/p>\r\n

“Apostar no com\u00e9rcio eletr\u00f3nico \u00e9 uma forma de promover uma economia sustent\u00e1vel, oferecendo \u00e0s empresas uma vantagem competitiva consider\u00e1vel”, afirma Pavel Ram\u00edrez.<\/p>\r\n

Vantagens competitivas da transforma\u00e7\u00e3o<\/strong><\/h2>\r\n

Empresas que investem em pol\u00edticas de sustentabilidade n\u00e3o s\u00f3 preservam o meio ambiente, como tamb\u00e9m ganham vantagens competitivas a curto, m\u00e9dio e longo prazo. Entre essas vantagens est\u00e3o o aumento da produtividade, a efici\u00eancia energ\u00e9tica, a ado\u00e7\u00e3o de novos modelos de trabalho e a melhoria na tomada de decis\u00f5es.<\/p>\r\n

Al\u00e9m disso, Ram\u00edrez destaca que empresas comprometidas com a sustentabilidade tendem a ser mais inovadoras e a atrair talentos, devido ao compromisso com a preserva\u00e7\u00e3o do ecossistema empresarial.<\/p>\r\n

“Proteger o ecossistema que sustenta a sua empresa \u00e9 vital. Empresas que refletem valores sustent\u00e1veis nas suas a\u00e7\u00f5es ganham em reten\u00e7\u00e3o de talentos e na reputa\u00e7\u00e3o de mercado”, conclui Ram\u00edrez.<\/p>\r\n

A transforma\u00e7\u00e3o digital e a sustentabilidade n\u00e3o s\u00e3o apenas uma necessidade, mas uma oportunidade estrat\u00e9gica para as empresas que desejam prosperar de forma inovadora e respons\u00e1vel no futuro.<\/p>\r\n\r\n

 <\/p>\r\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”w-auto historyBack pointer” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”369″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”#”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”pointer historyBack” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]Voltar atr\u00e1s<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” 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gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_tablet=”0%” constrain_group_4=”yes” right_padding_tablet=”0%” left_padding_phone=”0%” constrain_group_6=”yes” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column 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